Description

I help companies turn complex ideas into design that ships. Over the past 7+ years I've led end-to-end design across hardware, UX, and brand. Working directly with founders, engineers, and product teams in fast-moving environments.

My work spans physical products and digital interfaces: from a production electric motorcycle now used daily by 5,000+ riders, to brand systems, dashboards, and mobile tools. I'm comfortable taking something messy and undefined and making it clear, usable, and ready to build.

Through Juno Design Studio I work with teams that need a senior designer who can cover the full scope, from early concept and CAD through to visual systems and launch-ready assets, without needing to be managed.

Industry field of expertise

Languages

Swedish
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

Juno Design Studio
Senior Product & Design Consultant
November 2024 - Today (1 year and 8 months)
Berlin, Germany
Supporting startups and growing companies with product design, industrial design, and brand development
Leading projects from early exploration and user research to production-ready design and launch assets
Designing both physical products and supporting digital interfaces to ensure coherent user experiences
Working directly with founders, engineers, and stakeholders to align design decisions with business and technical constraints
Product design User Experience Design industrial designer
Roam
Head of Design
September 2021 - October 2025 (4 years and 1 month)
Nairobi, Kenya
Led design across product, brand, and UX for an electric mobility company operating in demanding real-world environments
Designed and delivered a production electric motorcycle now used daily by 3,000+ riders
Owned end-to-end design from research and concept development through CAD, prototyping, and manufacturing handover
Built scalable visual and product design systems used across hardware, software, and marketing
Collaborated closely with engineering, operations, and leadership to balance usability, cost, durability, and brand expression
Product design User Experience Design Prototype User Interface Design Brand content
Epinovatech
Graphic Designer
June 2020 - May 2021 (11 months)
Lund, Sweden
Led product and brand design for a deep-tech startup working with advanced semiconductor and sensing technology
Translated complex, technical products into clear visual narratives for investors, partners, and customers
Developed brand identity, visual language, and presentation materials to support fundraising and business development
Worked closely with founders to align product positioning, messaging, and design direction
Graphic Design Product design Design logo