Description

I am an international sales leader, coach, and freelance consultant with over 15 years of experience building, scaling, and leading high-performing sales organizations across Europe and international markets.

I have held senior roles such as Head of Sales, VP Sales, and Sales Director in SaaS, tech, and B2B environments, managing teams of up to 25 people and driving multi-million-euro revenue growth.

My work combines strategic go-to-market design, hands-on sales execution, and deep coaching of leaders and teams.

I specialize in structuring sales operations, developing talent, and supporting founders and executives through periods of growth, transformation, and complexity bringing together commercial performance, clarity, and human alignment.

I currently put a very strong emphasis on people management, coaching, team development. A strong and confident team, leveraging the right AI backed tools is the best asset of a growing organisation.

Industry field of expertise

Languages

English
Native or bilingual
German
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

Stealth Startup
Freelance Head of Sales France
October 2024 - December 2024 (2 months)
Berlin, Germany
• ▪ Trading and distribution of industrial equipment for the solar energy industry.
• ▪ Manage and coach a team of 6 Account executives and 2 SDR.
• ▪ Structure outbound Sales activity for the acquisition team.
• ▪ Implement a Farming and account management strategy.
• ▪ Responsible for a revenue target of 4 million monthly GMV (8% contribution margin).
Team management Go-to-Market (GTM) Strategy Business Plan Development Salesforce
Marjory.io
Freelance VP Sales (Consulting)
January 2024 - October 2024 (9 months)
Paris, France
• ▪ IPaaS : Cloud platform providing Data Integration solution and workflow automation for IT departments. ICP : Mid Market and Enterprise.
• ▪ Launch sales in EMEA and manage all revenue operations.
• ▪ Recruit, coach and manage a team of 2 AE, 2 SDR, 1 CSM.
• ▪ Develop and Implement a GTM strategy : Sales and Product lead growth, new pricing.
• ▪ Launch a multi channel outbound sales acquisition strategy.
• ▪ Coordinate an inbound lead acquisition strategy via paid online marketing and events.
• ▪ Part of the executive committee. In charge of monthly reporting with the board of investors.
• ▪ Grow the Revenue from 0 to 75k EUR MRR in 6 months.
Go-to-Market (GTM) Strategy Lead generation Training Recruitment sales strategy
AnyDesk Software GmbH
Head of Sales EMEA
DIGITAL AND IT
October 2023 - February 2024 (4 months)
Berlin, Germany
• ▪ Lead the EMEA Direct and Channel Sales teams.
• ▪ Manage a team of 25+ individuals with 3 line managers: SMB, Enterprise, Resellers, KAE.
• ▪ Coached Team Leads and Senior Sales on a weekly basis.
• ▪ Implemented AnyDesk GTM strategy in EMEA for SMB, Mid-Market and Enterprise sales.
• ▪ Structured and implemented growth initiatives for acquisition of new revenue and retention.
• ▪ Lead acquisition and renewal initiatives with enterprise clients (100k+ ARR).
• ▪ Implemented KPI structure and sales funnel for the new segments.
• ▪ Responsible for 10+ million Euros Net New Revenue (ARR).
Team management Commercial strategy Talent acquisition GTM Training