Julia Holtrup

Analyse, Monitoring & Optimierung der Sichtbarkeit von Brands in KI-Systemen durch Einsatz eines AI Analytics Tool (

Collaborating with stakeholders to create a clear vision for the product Mein o2.de Creating and maintaining a well-organized Product Backlog. Prioritizing backlog items based on business value, customer needs, and technical feasibility. Writing clear and concise User Stories with acceptance criteria Led the end-to-end integration of Two-Factor Authentication (2FA), enhancing security and compliance while minimizing user friction

Develop and execute local market strategies for DACH, aligning with global strategic frameworks. Manage the overall marketing budget and lead the annual planning process. Drive ROI-focused media activation, overseeing media agency governance. Design and implement multichannel initiatives (digital, social, PR, POS), including advocacy activations. Optimize 360° marketing campaigns through data-driven analysis and decision-making. Lead and mentor a team of 14 marketers, fostering high-performance execution.