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Malt Strategy
Juan Sebastián Herrera CoboJS

Juan Sebastián Herrera Cobo

Pricing & AI Lead

€950/day
Berlin, DE
8-15 years
Pricing strategy
artificial intelligence
Revenue Management
Data science
Project Management

Average response time: 1 hour

About Juan Sebastián

I help companies turn pricing and data into measurable profit. As a Pricing & AI Lead with 9+ years across Latin America and Europe, I design and ship pricing strategies, revenue growth models, and agentic AI systems that move real business metrics — not just slides.

What I bring:

Pricing & Revenue Growth Management — price optimization, elasticity modeling, promo and trade optimization, competitive pricing. Recent work delivered +12% revenue in France and +4% in Germany on outbound pricing.

Data Science & Operations Research — forecasting, machine learning, and optimization (Python, SQL, C++, AMPL), with clear stakeholder-facing visualization in Tableau and Looker.

Agentic AI & LLM orchestration — automated analytics, reporting, and anomaly-detection pipelines built with Claude and Claude Code.

Typical projects: pricing strategy and optimization, Marketing Mix Modeling (MMM), demand forecasting, promo ROI analysis, AI-powered analytics automation, and executive-ready dashboards and decks.

I work end-to-end — from framing the business question to building the solution and presenting insights to leadership. Fluent in English, German, and Spanish, and at home in multicultural, cross-functional teams.
Food and Beverage
E-commerce
Large Retailers
Rail and Public transport

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Portuguese

    Fluent

  • French

    Basic

  • Italian

    Basic

  • German

    Fluent

Remote only
Primarily works remotely

Experience

  • momox SE
    Pricing & AI Lead —
    E-COMMERCE
    April 2025 - Today (1 year and 4 months)
    Berlin, Germany
    • • Designed and shipped agentic AI systems automating pricing analytics, reporting and promo optimization across Books & Media, and drove company-wide AI enablement.
    • • Led the implementation of the MMM framework in the business unit; first results leading to decreasing CPO.
    • • Implemented optimal outbound price (+12% revenue, +2% profit in France; +4% revenue, +2% profit in Germany).
    • • Developed the tactics to achieve the 2026 strategy by compensating marketing costs with pricing spend.
    • • Developed the overall Leaky Bucket monitoring in Pricing.
    • • Led the implementation of optimal inbound price in France.
    • • Led the improvements of the new promo analytics framework and the development of the first promo calculator.
    Pricing strategy artificial intelligence Data science Team management
  • momox SE
    Senior Pricing Manager / Product Owner AI Projects
    E-COMMERCE
    January 2024 - April 2025 (1 year and 3 months)
    Berlin, Germany
    • • End-to-end price optimization supported by elasticities (profit +1.5%).
    • • Upgrade of optimal inbound price (maximizing financial profit and conversion).
    • • Mining of new EANs to increase offers in inbound price (+21k new EANs per day).
    • • Implementation of long-term effect in pricing (new-customer probability) supported by AI.
    • • Upgrade of sales predictability supported by AI (+31% profit in Spain and Italy).
    • • Implementation of Trade Promotion Management in the company.
    artificial intelligence Pricing strategy Data science
  • momox SE
    Pricing Manager
    E-COMMERCE
    February 2022 - January 2024 (1 year and 11 months)
    Berlin, Germany
    Administration, monitoring and control of the pricing system for books and media, plus development of new concepts to increase company profit. Creation of requirements for new algorithms, project management to meet goals and deadlines, market analysis and recommendations for the board, and support to Marketing for inbound and outbound promotions.

    Achievements
    •Implementation of price index by category in France (+2% profit).•Implementation of psychological pricing in Germany and France (+1.6% profit).
    •Support in Black Friday 2022 promo (second record sales in history).
    •Implementation of continuous testing system; improved competitive pricing in inbound.
    •Implementation of momox Italy and Spain.
    Pricing strategy Project Management
Check out Juan Sebastián's experience

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Education

  • Master's degree in Engineering
    Pontificia Universidad Javeriana
    2020
    Master's degree in Engineering
  • Management Essentials
    Harvard Business School Online
    2022
    Management Essentials
Check out Juan Sebastián's education

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