About Juan Pablo
With several years of experience, I am a Product Designer (UX/UI) specializing in creating B2B / Enterprise solutions and scalable design systems.
Product Strategy & Systems (Enterprise)
I transform technical complexity into intuitive interfaces. In my role at TeamSupport, I led the strategy to unify 4 fragmented products, building a design system from scratch that significantly reduced users' cognitive load and primed the software for enterprise-level scalability.
AI-Driven Workflows
I integrate Artificial Intelligence tools (Claude Code, Claude Design, Prompt Engineering) into design and prototyping workflows (Figma)—automating processes, optimizing iterations, and increasing execution precision. I also hold an IBM certification in Generative AI Fundamentals.
Collaboration & Impact
I thrive on working closely with engineering and product teams—facilitating decision-making, identifying opportunities for continuous improvement, and building digital products that directly drive business impact.
Spanish
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Berlín (up to 50km)
Experience
- FreelanceProduct & Graphic DesignerJanuary 2010 - Today (16 years and 6 months)Berlin, Germany
- End-to-end digital solutions design: From user research to hi-fi prototyping.
- User research, usability testing & iteration for web and mobile apps.
- Creation of wireframes, prototypes & high-fidelity mockups.
- Implementing process automation with generative AI to accelerate content creation and rapid prototyping.
- TeamSupportUX/UI DesignerJuly 2018 - March 2024 (5 years and 8 months)Berlín, Germany
- Enterprise solution engineering and product strategy for complex platforms.
- Identifying product opportunities through user research.
- Intuitive user interface (UI) design and cohesive visual systems.
- Development of a new design system and a custom icon set.
- SophilabsUX/UI DesignerApril 2016 - February 2018 (1 year and 10 months)Montevideo, Uruguay
- Identity rebrand
- User research, usability testing & iteration for web apps
- Creation wireframes, prototypes & hi-fi mockups
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Education
- Licenciado en Diseño GráficoORT University Uruguay2011The Bachelor's Degree in Graphic Design combines traditional visual communication with digital technologies, UX/UI design, and generative artificial intelligence. Students develop skills in typography, visual identity, photography, video, print, and digital marketing. The program concludes with interdisciplinary workshops and a final capstone project, preparing graduates to lead communication strategies across both physical and digital environments.
Certifications
- Generative AI FundamentalsIBM on Coursera2025
- Google UX DesignGoogle on Coursera2024