About J. Philipp
You are building a brand and need someone who can shape the strategy, grow the community around it, and turn both into content and campaigns that work? That's exactly what I do.
I work with sport, lifestyle and premium consumer brands on brand strategy, community and content, from the first concept through to delivery.
What I bring comes from real work. At Lavazza I owned the lead brand activation campaign from strategy and briefing through agency selection and execution, including the full annual budget. At Nike Berlin I helped build an EMEA-wide event with around 300 athletes, briefed the livestream partner on site and ran the show plan. Across three years at a premium cycling brand I learned how to turn a product brand into a community that grows online and shows up offline.
What I usually take on
- Brand and campaign strategy
- Community building and management for brands
- Content strategy and concepts across channels
- Brand activation and event formats
- Coordinating agencies and cross-functional teams
I work directly, independently and fast, in German and English, and I am set up for remote and project-based collaboration. If you are shaping a brand, a community or a campaign, get in touch.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LAVAZZABrand Activation SpecialistAGRICULTUREOctober 2025 - December 2025 (2 months)Frankfurt am Main, Germany
- Developed the lead brand activation campaign from strategy and briefing through operational execution with internal teams and external partners
- Planned and allocated the complete brand activation budget for the 2026 fiscal year, with ongoing tracking, forecasting and stakeholder reporting
- Ran a full agency selection process including briefing development, structured pitch evaluation and final vendor decision
- Coordinated cross-functional alignment between marketing, trade and external agencies across parallel activation workstreams
- NIKEBrand Marketing InternSPORTSSeptember 2023 - March 2024 (6 months)Berlin, Germany
- Co-led the EMEA-wide BTC Fast Laps event from planning through on-site delivery, coordinating event operations, agency steering, participant logistics and supplier coordination across roughly 300 athletes
- Briefed the live-stream partner on-site, coordinated the technical setup and managed the run-of-show for a livestreamed activation tied to the Fast Pack collection launch
- Steered an end-to-end brand partnership from initial briefing through operational delivery and post-event follow-up
- Coordinated targeted product seeding to running crews, trainers and sports communities to build authentic brand advocacy
- Tracked and reported KPIs across Nike's digital platforms, preparing structured performance summaries for internal stakeholders
- Liquid-LifeMarketing Communications Specialist - ApprenticeshipSPORTSSeptember 2019 - June 2022 (2 years and 9 months)Brilon, Germany
- Planned and delivered live event formats across sports festivals, product launches, technical workshops and hybrid livestream productions
- Negotiated co-op marketing budgets with brand suppliers and ran in-store brand activations and POS placements
- Built the Instagram tone of voice and launched the TikTok channel from scratch to drive in-store foot traffic
- Produced audience-specific content across digital and print, including SEO-optimized web copy for feature pages
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Education
- Bachelor of Arts - Journalism & MarketingFachhochschule des Mittelstands2025Three-year degree combining brand, marketing and media at the intersection of sport and consumer culture. Graduated with a thesis on Red Bull's brand identity communication, analyzing how the brand uses athletes and artists as brand carriers across The Red Bulletin and beyond.