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Malt Strategy
Josephine BluemelJB

Josephine Bluemel

Freelance Content Writer · B2B SaaS & PropTech

€350/day
Berlin, DE
8-15 years
Content marketing
Texten
B2B SaaS
case studies
Account Management

Average response time: 1 hour

About Josephine

I help B2B SaaS, PropTech, and Fleet Management companies turn complex topics into clear, compelling content. With 10+ years of experience leading pan-EMEA Account Management teams, I write from the inside out — not as a generalist, but as someone who has lived the challenges your customers face every day.
I specialise in case studies, blog articles, and LinkedIn content that speaks directly to decision-makers in B2B environments. My background means I understand ARR, churn, stakeholder dynamics, and renewal cycles — and I know how to translate that into content that resonates.
What I offer:
· Case Studies (600–800 words) — €350
· Blog Articles (1,000–1,500 words) — €250
· LinkedIn Content Packages (5 posts) — €400
Based in Berlin. Working fully remote. Available in English and German.

  • German

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • BERLIN
    Radius/ Head of Account Management
    ENERGY AND UTILITIES
    January 2026 - July 2026 (6 months)
    • ● Leading a portfolio of 18,000 clients within fleet management solutions (€400 million+ portfolio value)
    • ● Accountable for: revenue retention, contract renewals, and driving upsell growth through data-driven opportunity identification.
    • ● Managing and developing a team of 20 FTEs, owning performance KPIs, talent development, and end-to-end recruitment to build a high-performing commercial organisation
    Account Management Content marketing Leadership customer success
  • WeWork
    Senior Manager, Pan-EMEA Account Management
    REAL ESTATE
    March 2024 - September 2025 (1 year and 6 months)
    • ● Book of business of 230 accounts with contract value responsibility of about $900 Mio.
    • ● Leading & coaching team members across 2 countries (France & Germany) (25 people)
    • ● Hiring & attrition responsibility
    • ● Strong global cross-functional project management for customised office locations
    • ● Customer retention focus based on long-term strategic account plans
    • ● Escalation & Renewal Management
    • ● Executive Real Estate Negotiations on C-Level
    • ● Expertise with MEDDPICC
    Stakeholder Management Account Management Project Management Business development
  • BERLIN
    Wework/ Manager, Pan-EMEA Account Management
    October 2021 - March 2024 (2 years and 5 months)
    • ● Book of business of 120 accounts with Contract value responsibility of about $ 650 Mio.
    • ● Leading & coaching team members across 2 countries (France & Germany)
    • ● Hiring & attrition responsibility
    • ● Customer retention focus based on long-term strategic account plans
    • ● Cross-Functional Project Management for Customised Office Locations
    • ● Escalation & Renewal Management
    • ● Executive Real Estate Negotiations on C-Level
Check out Josephine's experience

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Education

  • Europe/ Triple Master Degree in Management
    ESCP
    2014
    Europe/ Triple Master Degree in Management
  • BA International Business Administration
    ESB Business School/
    2012
    BA International Business Administration

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