Description

Jinyu Li is a seasoned product designer with over 8 years of experience, specializing in UX/UI, product design, and branding. She excels in 0-to-1 design, scaling, and driving user engagement and growth. As a certified mentor and founder of J+ Studio, Jinyu has led impactful projects for top companies, including Zalando, Urban Sports Club, and Mercedes-Benz, shaping innovative digital experiences in the e-commerce and technology sectors.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

J+Studio
Freelance Product Designer Founder
July 2024 - Today (1 year and 11 months)
F ounded J+ studio to deliver custom design solutions f or star tu ps,
specializing in product gro wt h, UX/ UI, branding and w eb development.
Kaufland ecom
Sr . Product Designer
E-COMMERCE
February 2023 - November 2023 (9 months)
Led t he K-Card initiative, Kauf land's f irst loyalty program, t hrough data-
driven research and cross -f unctional collaboration, delivering im pact f ul
solutions.
Zalando
Sr . Product Designer
E-COMMERCE
August 2022 - January 2023 (5 months)
Launched t he Adaptive Fashion project, setting Zalando’s accessibility
baseline, and created t he Accessibility Lens to promote inclusive design
and establish A 11y standards.