About Jessica
I bring extensive expertise in e-commerce, marketing, content, merchandising, and retail media. I have worked with premium brands, driving online sales, optimizing shopper experiences, and leading impactful digital projects. Having completed a commercial traineeship and earned a Bachelor’s and Master’s in Media Management, I have built a versatile skill set and foundation that bridges creativity and business acumen.
Speaking five languages, I thrive in international environments and have a proven ability to connect with diverse stakeholders across markets. My experience includes team leadership, cross-functional project management, and developing efficient workflows, including e-commerce platform migrations and retail media activations.
Known for thinking outside the box, I consistently uncover innovative solutions and enhance processes to deliver exceptional results. With a structured and efficient approach, I’m passionate about creating seamless digital experiences and elevating brand presence for forward-thinking, premium businesses.
German
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
French
Basic
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Dyson GmbHE-Commerce Account ManagerApril 2022 - November 2025 (3 years and 7 months)• Responsible for 360° premium digital experience on retailer sites, that aligns with brand standards and drives sales• Leading retail media strategies, from planning and coordination to execution and post-activation evaluation, optimizing for engagement and ROI• Executing product launches and campaigns across retailer platforms, maximizing brand visibility and enhancing the consumer journey• Analyzing campaign and website performance data, identifying and implementing actionable insights to drive continuous improvement• Managing of high-impact events with retailer partners, boosting brand engagement and creating interactive shopping experiences
- Valtech GmbH,Managing Consultant Content & E-CommerceOctober 2021 - March 2022 (5 months)• Primary point of contact for L'Oréal Germany's Luxury division, managing all e-commerce initiatives and ensuring alignment with brand objectives• Led and coordinated a team of 10, serving as the central interface with cross-functional project teams to drive seamless execution• Designed and implemented onboarding programs for new team members, fostering strong collaboration and skill development• Directed daily team operations and provided strategic consulting to the client on both routine tasks and long-term projects, enhancing the brand's online customer experience
- Valtech GmbH,Junior Consultant Content & E-CommerceFebruary 2021 - September 2021 (7 months)• Coordinating three shop migrations into a new SFCC environment• E-merchandising activities in SFCC (creation of product detail pages, product listing pages, landing pages, promotions and new features)
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Education
- Master in Corporate and Media ManagementUniversität Siegen2020Master in Corporate and Media Management
- Bachelor in Media Sciences and Media ManagementUniversität Siegen2017Bachelor in Media Sciences and Media Management