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Malt Strategy
Jenny H.JH

Jenny H.

Social Media & Performance Marketing Senior

€850/day
Berlin, DE
8-15 years
Paid Media
Positioning strategy
Social Media Marketing
Branding
Online Marketing

Average response time: 1 hour

About Jenny

Senior Marketing & Promotion Specialist distinguished by a unique dual-perspective in corporate entertainment and independent artist growth. Highly adaptive and quick to master emerging platforms, I translate streaming momentum into physical ticket sales through aggressive paid media strategies and cultural storytelling. Expert at managing multi-million euro tour budgets while maintaining the "street-level" authenticity required to dominate the DACH urban market.
Culture
E-commerce
Film and audiovisual (AV)
Leisure, Recreation, and Entertainment
Food and Beverage

  • German

    Native or bilingual

  • English

    Native or bilingual

  • Urdu

    Native or bilingual

Can work on-site
Berlin (up to 15km)

Experience

  • District Live GmbH
    Head of Marketing
    ENTERTAINMENT AND LEISURE
    September 2024 - Today (1 year and 10 months)
    Strategic leadership for a premier live entertainment agency specializing in urban music and youth culture.

    Tour & Festival Strategy: Spearheaded end-to-end marketing campaigns for arena-level tours and festivals, driving ticket sell-outs through data-driven digital advertising and OOH placements.

    Artist Branding: Led 360° positioning for a roster of high-profile and "newcomer" artists, bridging the gap between music streaming trends and live event conversions.

    Budget Oversight: Managed multi-million euro annual marketing budgets, optimizing ROI across social commerce, traditional media, and influencer partnerships.

    Stakeholder Management: Acted as the primary liaison between artist management, record labels (Sony, Universal), and corporate sponsors to ensure brand alignment.

    Market Analysis: Leveraged ticketing data and Spotify API insights to identify emerging markets and optimize tour routing for maximum profitability.

    Cross-Functional Leadership: Directed a creative team of designers, social media managers, and PR specialists to maintain a cohesive agency identity within the DEAG network.
    Social Media Marketing Branding Conversion Optimierung Content-Strategie
  • bckstg Agency GmbH
    Senior Social Media Manager
    September 2021 - March 2026 (4 years and 6 months)
    Driving digital growth and ticket conversions for Europe’s leading live entertainment network DEAG and its touring subsidiaries.

    Paid Media Performance: Developed and executed high-budget paid social campaigns (Meta, TikTok, Google Ads) for arena tours and festivals, achieving a consistent ROAS through granular audience targeting and A/B testing.

    Full-Funnel Strategy: Managed the end-to-end digital journey from "Announce" to "Sold Out," utilizing retargeting and custom lookalike audiences built from MyTicket and Gigantic data.

    Subsidiary Coordination: Acted as the central digital lead for multiple touring brands, ensuring local marketing teams met sell-out targets through optimized ad spend.

    Content & Creative Direction: Collaborated with artist management and creative teams to produce high-performing, "mobile-first" ad creatives tailored to urban music, rock, and family entertainment audiences.

    Data Analytics & Reporting: Tracked key KPIs (CPA, CTR, Conversion Rate) and presented weekly performance reports to senior stakeholders, adjusting real-time spend to support underperforming tour dates.

    Influencer & Partner Collabs: Leveraged artist and influencer networks to boost organic reach, integrating paid "dark posts" to amplify viral moments and drive traffic to ticketing landing pages.
  • Self employed
    Marketing and Promotion for Artists
    January 2023 - Today (3 years and 6 months)
    Independent strategic lead for high-growth urban and pop tours, focusing on brand scaling and ticket conversions.

    Tour Marketing Architecture: Designed and executed full-lifecycle marketing strategies for sold-out arena and club tours (e.g., Ayliva's "In Liebe" tour), managing everything from "Announce" hype to "Last Tickets" pushes.

    Viral-to-Live Conversion: Leveraged TikTok and Reels trends to bridge the gap between streaming viral moments (Jazeek) and physical ticket sales, optimizing organic content for maximum algorithmic reach.

    Paid Media Execution: Managed five-to-six-figure ad budgets across Google, Meta and TikTok, implementing hyper-local targeting to ensure sell-outs in specific tour cities.

    Community Engagement: Built and nurtured "superfan" digital ecosystems, driving high-engagement pre-save campaigns and VIP package upsells through direct-to-fan communication.

    On-Ground Promotion: Coordinated local street teams, OOH (Out-of-Home) placements, and radio partnerships to create 360° visibility in key German, Austrian, and Swiss (DACH) markets.

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Education

  • Bachelor of Arts
    Macromedia
    2013

Certifications

  • Social Media Marketing
    Social Media Academy Berlin
    2020
    Brand Building Social media Content-Marketing Instagram TikTok Facebook Marketing Paid Media Strategy Advertising

Skill set

Branding
Customer Segmentation and Analysis
Digital Marketing
Marketing and Communications Planning
Customer Relationship Management (CRM)
Agile Project Management
Digital Transformation
A/B Testing
AI and Advanced Analytics
KPIs and Metric Definition and Monitoring
Market-Entry Strategy

Categories