About Jenny
Digital-Marketing-Profi mit über 10 Jahren Erfahrung im Auf- und Umsetzen von Online Marketing Strategien, insbes. Suchmaschinenmarketing (SEA, SEO), Social Media Marketing & Display/Video-Kampagnen.
Meine Expertise umfasst u.a.:
- Marketingstrategie (Budget, Kanalmix, Forecast, KPI Optimierung)
- Performance Marketing (SEA, Paid Social/Social Media Ads, Programmatic ads (display, video, addressable TV), Affiliate MArketing)
- SEO
- Funnel Analyse & Conversion Optimierung
- Cross-channel Kampagnen
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Düsseldorf (up to 50km), Stuttgart (up to 50km), Berlin (up to 50km), Magdeburg (up to 50km), Krefeld (up to 50km)
Experience
- FreiberuflichFreelance Digital Marketing ConsultantSeptember 2022 - Today (3 years and 10 months)
- Schwarzwald Naturkosmetik GmbHHead of DigitalSeptember 2019 - October 2022 (3 years and 1 month)- Set up and execute digital strategy to introduce sustainable beauty brand to the market- Manage Partnerships and campaigns such as influencer cooperations or marketplace integrations- Develop SEO and content marketing strategy- Expand and optimize performance marketing channels including Paid Social and PPC
- BBR Associates GmbHHead of Digital MarketingNovember 2016 - August 2022 (5 years and 9 months)Wiesbaden, Germany▪ Strategic advisory of international e-commerce brands with regard to market entry strategies for the German market▪ Build and develop digital marketing channels and strategies incl. budget responsibility▪ Instruct and guide agencies and lead the digital marketing team▪ Derive relevant attribution models including detailed forecasts and reports based on selected KPIs▪ Performance based optimization of digital channels such as PPC, Paid Social, Display, Affiliate and Social Media Ads▪ Create and grow cross-channel campaigns involving offline as well as online user touchpoints and merge upper funnel and performance activities▪ Generate new approaches to allocate budgets more efficiently across marketing channels
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Education
- Diplom, Economics & International ManagementOtto-von-Guericke-Universität Magdeburg2009Diplom, Economics & International Management