About Jaspreet Singh
I am a senior strategy and commercial transformation leader with an operator background across marketplace, platform, and consumer businesses in multi-market European environments. I have held leadership roles at Westwing, Amazon, and Flipkart, where I owned €50M+ P&L scopes, led large account, category, and vendor portfolios, and drove growth, monetisation, and operating-model improvements from within organisations.
My work has focused on bringing clarity to complex, ambiguous situations, strengthening performance governance, and translating strategic direction into execution across markets, partners, and teams. I am particularly experienced in growth strategy, go-to-market planning, partner and vendor operating models, and performance acceleration initiatives.
On a personal level, I’m known for being ambitious yet grounded, calm under pressure, and highly collaborative. I enjoy working closely with people, aligning diverse stakeholders, and building momentum through trust, structure, and clear outcomes.
English
Native or bilingual
German
Fluent
Hindi
Native or bilingual
Can work on-site
Berlin (up to 50km)
Experience
- Koffer Kult (Luggage Retail Store)Lead Sales & Commercial ConsultantRETAIL (SMALL BUSINESS)July 2025 - Today (11 months)Berlin, Germany
- Advised on commercial growth and partnership strategy, focusing on brandacquisition, assortment expansion, and revenue uplift
- Sourced and onboarded 3 premium brand partnerships, expanding theassortment by ~20% and strengthening differentiation versus local competitors
- Co-designed sales and promotional initiatives, contributing to ~24% YoY seasonalsales growth through improved pricing, bundling, and in-store activation
- Improved conversion by ~30% quarter-over-quarter by refining productpositioning, sales narratives, and frontline engagement techniques
- WestwingDirector Global Sales and PartnershipsE-COMMERCEJuly 2022 - March 2025 (2 years and 8 months)Munich, Germany
- Owned €50M+ commercial portfolio and P&L across 12 European markets, leading strategic partnerships and key accounts while managing a team of 6 FTEs in a multi-market marketplace environment
- Negotiated and executed Joint Business Plans with senior and C-level partners, driving double-digit YoY revenue growth through assortment expansion, pricing strategy, and share-of-wallet initiatives
- Built and scaled a pan-European partner ecosystem, signing and growing premium international brands while aligning global partnership strategy with local market execution
- Designed and rolled out scalable partner playbooks and governance frameworks across 6,000+ vendors, enabling consistent commercial execution and reducing onboarding time by ~30%
- Diagnosed partner performance through funnel and commercial analysis, launching targeted improvement initiatives that increased conversion by ~12% across priority partner segments
- Partnered closely with Product, CRM, BI, and Marketing teams to align lifecycle strategy, promotions, and partner enablement, contributing to ~15% YoY improvement in partner retention
- Acted as the bridge between global leadership and local commercial teams, aligning strategy with execution and ensuring consistent delivery of growth initiatives across markets
- WestwingTeam Lead Global KeyAccountsE-COMMERCEJuly 2021 - June 2022 (11 months)Munich, Germany
- Promoted within 9 months from Senior Key Account Manager to Team Lead, reflecting strong commercial performance and leadership potential
- Led a portfolio of 60+ international key accounts, driving revenue growth through pricing, assortment optimization, and strategic account planning
- Managed and coached a team of 3 Senior Key Account Managers, strengthening commercial discipline, account prioritization, and execution quality
- Acquired and developed 25+ high-potential vendor partnerships across European markets, supporting category expansion and long-term partner growth
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Education
- Master of Business AdministrationEsade2017Master of Business Administration
- MBA Exchange StudentKellogg School of Management, Northwestern University2016MBA Exchange Student