Jan Rein

I'm fluent in EU health-claims regulation, a deep thinker, and eager to leverage my expertise in partnership with hungry food, beverage and supplement brands on a mission to make the world healthier. Product The best marketing starts with the products that make a difference. I help brands elevate their portfolio through end-to-end product strategy, innovation platform development and R&D impulses that create a real competitive advantage. Benefits Defining the core problem your product solves. I optimize health claims, guide science & research strategy (scientific affairs), and design benefits & education frameworks. Messaging Compelling yet compliant! I help brands craft compelling storytelling, articulate a strong value proposition, and develop a distinctive benefits messaging within regulatory guidelines. Marketing Putting great products first—in the minds of your audience. Through pull marketing, precise brand positioning, and targeted campaign development, I ensure your message sticks. Compliance I believe that every brand can use the regulatory hurdles of EU food law (health claims, etc.) to its advantage. I do compliance audits of all content, messages and labels for regulatory compliance and suggest strong alternatives in case of violations - depending on the complexity together with experts from my network.

Owned Product Marketing Strategy in European key markets. Developed and executed online brand reputation strategy with key SEO work streams, leading to +58% YoY increase of positive sentiment in Google rankings for top brand keywords. +320% increase of organic non-brand traffic share. Led YouTube SEO strategy in DACH market with expert content and dedicated partner videos resulting in measurable success in SERPs and sentiment. Strategic content gap identification and creation of landing pages, resulting in above average CVRs. Led European product education (internally + externally). Press-facing brand spokesperson in DACH. Key stakeholder in global product innovation pipeline & GTM. Localization of clinical study and reasearch results on the physical product.

Created messaging playbook for product positioning and led strategy execution. Successful winback of churned creator partners leading to all-time high revenue integrations. Revamped Regulatory & Compliance Workflow leading to 50% cost reduction after 6 months. Led product-related work streams (consumer-facing product education, formula changes, compliance checks, cross-channel content) for product 2024 launch in Europe. Created cross-functional content pipeline (owned channels, partnerships, CRM). Launched blog in EU market. Localization of brand TOV, and more.