About Janine
Ich bin Marktforscherin mit über 12 Jahren Berufserfahrung, spezialisiert auf qualitative Marktforschung. Zudem bin ich Workshop-Facilitator und Design Thinker. Daher biete ich hauptsächlich Dienstleistungen an, die genau diese Bereiche ansprechen oder verbinde auch sehr gern diese Bereiche.
- Workshops und Trainings zum Kundenverständnis – sei es zur Verbesserung des Produkts, zur Optimierung von Marketing und Kommunikation, zur Steigerung der Kundentreue oder zur Optimierung der allgemeinen Kundenorientierung
- Durchführung von Design Thinking Sprints – um innovative und kundenorientierte Lösungen zu finden
- Design Thinking Schulungen – um innovatives Denken und Tun in Ihrem Team anzuregen
- Durchführung von qualitativer Marktforschung – um Entscheidungssicherung in Produktentwicklung, Marketing und Geschäftsstragie zu geben
- Schulung und Mentoring in qualitativer Marktforschung – für Young Professionals, Start-ups und Gründer*innen, die ihre Kenntnisse in der qualitativen Marktforschung aufbauen und vertiefen möchten.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- The Spark WorkshopsFreelance Workshop Facilitator, Marktforscherin und TrainerinJanuary 2024 - Today (2 years and 5 months)Berlin, GermanyAs a freelance I offer:- Workshop facilitation especially on topics around customer orientation- Design Thinking sprints, projects and trainings- Market Research e.g. moderation of focus groups/interviews, consulting- Market Research Trainings and Mentoring for founder, start-ups and young UX and market research professionals
- Happy Thinking PeopleProject DirectorJune 2021 - July 2023 (2 years and 1 month)Berlin, GermanyLeading national and international insight and innovation projects for different brands, using a wide range of online and offline research methods. Creating insights, use cases, personas, consumer journeys,. Marketing and brand strategy consultancy. Supervision, reporting, presentation. Design and facilitation of Design Thinking processes, as well as Co-Creation workshops, storytelling, insight generation and concept writing trainings. Passionate about bringing Design Thinking and Market Research closer together. Speaker at IIeX on the benefits of a collaboration between market research and design thinking. Speaker at GOR 2021 presenting a Design Thinking project.
- Happy Thinking PeopleSenior Project ManagerJanuary 2018 - February 2021 (3 years and 1 month)Berlin, Germany
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Education
- Magister, Sociology, Psychology, Media and CommunicationsMartin-Luther-Universität Halle-Wittenberg2009Magister, Sociology, Psychology, Media and Communications
Certifications
- Design Thinking FacilitatorIHK2022