Description

Ich bin ein erfahrener Programmatic Specialist mit Fokus auf Fashion-, E-Commerce- und Hospitality-Marken und habe erfolgreich datengetriebene Full-Funnel-Strategien zur nachhaltigen Skalierung umgesetzt. Während meiner Zeit bei Precis Digital in London betreute ich internationale Kunden wie HBO Max, COS, ARKET und die Edyn Group und verantwortete Kampagnen in Schlüsselmärkten wie UK, DACH, Frankreich, den Niederlanden, den USA und Skandinavien. Mein Innovationsansatz – von neuen Plattform-Betas über automatisierte Bidding-Skripte bis hin zu modernen Werbeformaten – trug maßgeblich zu Performance-Steigerungen bei und führte zur Nominierung für einen The Drum Award gemeinsam mit meinem Team. Zusätzlich sammelte ich Erfahrung in Weiterbildung, Mentoring und Pitch-Unterstützung und bringe damit sowohl operative Stärke als auch strategisches Denken in jedes Projekt ein.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Precis Digital
Programmatic Specialist
January 2022 - January 2025 (3 years)
London, UK
• Leading & managing a portfolio of programmatic clients in e-commerce & hospitality by ensuring long-term strategic growth with a focus on branding & upper-funnel marketing evaluation
• High level of innovation by implementing the latest platform alphas & betas, custom bidding scripts, new & emerging formats and evaluation tools
• Media Planning & Strategy for campaigns within Europe and beyond
• Campaign execution, reporting & advanced optimisation based on client goals
• External and internal cross-office upskilling as well as onboarding, mentoring and managing of (junior) specialists
• Increasing commercial value for Precis London by supporting pitches & developing publisher relationships.
• Key markets: The UK, DACH Region, France, Netherlands, the US, the Nordics
• Client Portfolio: HBO Max, H&M Portfolio Brands (COS & ARKET), Edyn Group (Locke & Cove Hotels)
Programmatic Advertising Media Strategy Campaign Management DV360 Google Analytics
Makokola Retreat
Management Intern
February 2020 - May 2020 (3 months)
Mangochi, Malawi
• Reservations: Coordinate closely with clients & supervisors to manage guest bookings using Opera, ensuring all requests were met.
• Marketing: Designing engaging marketing materials for website redesign, including promotional content, brochures and in-room directories using Canva
• Front Office: Provided assistance to ensure smooth daily operations.
SKR Reisen GmbH
Assistant Product Manager
January 2019 - August 2019 (7 months)
Cologne, Germany
• Product management: Conducted competitor analyses, developed tour descriptions for new catalogue, analysed booking data using WBS Blank to inform strategic decisions
• Operations & Quality management: Close communication with stakeholders to ensure expected tour quality is met. Interviewed prospective guides.
Product management Operations Management Tourismus