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Jana Ludwig-MartyushevJL

Jana Ludwig-Martyushev

Finance Coach /Fractional CFO/ Interim Finance

€1,400/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Jana

I am a finance expert with 15+ years of professional experience in leadership roles at international enterprises and start-ups. I have extensive knowledge in implementing accounting and controlling procedures and integrating digital tools & processes for start-ups and SMEs. In my various roles I helped companies with structuring their financial processes, setting up international branches, running the financial planning and analysis, digitizing financial processes, business planning, fundraising, financial modelling and budgeting, board and stakeholder reporting, cash flow and liquidity planning and due diligences. Experience with M&A as well Post Merger Integrations. I bring experience in VC-backed, high-growth AI start-ups running fundraising for rounds A and B. I am also highly skilled in people management and working with international teams.
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Russian

    Basic

Remote only
Primarily works remotely

Experience

  • Start Finance Now
    Finance Coach
    CONSULTING AND AUDITS
    January 2021 - Today (5 years and 5 months)
    Berlin, Germany
    • Provided fractional CFO services to an international SaaS AI start-up company. Supported CEO and leadership team with finance team ramp-up, accounting hygiene and digital accounting implementation, set-up the business plan, processes for incoming and outgoing invoices, cash and liquidity planning, financial planning & analysis, lean month end closing processes, pricing strategy, led the fundraising process, KPI definition, cost transparency and awareness measurements.

    • Served as financial advisor to female networking accelerator. Provided financial coaching to leadership team. Set-up a business plan and financial models for investor readiness, supported fundraising process, defined the (finance) strategy to get traction and be market ready.

    • Coached and led start-up teams within several accelerator initiatives. Analysed in dedicated workshops the digital processes and tool landscapes, led multiple workshops to support start-ups setting up a firm financial process basis

    • Published two online courses on the digitization of finance and accounting processes
  • Omni:us
    VP Finance
    February 2018 - February 2022 (4 years)
    Berlin, Germany
    Omni:us specializes in AI products for the insurance market. It is a Venture Capital-backed, high-growth AI start-up where I managed a successful A Round and prepared the ground for the upcoming B Round. Other responsibilities included:

    • Implemented accounting and controlling procedures including processes and tools
    • Led two financing rounds (A and B) and corresponding due diligence and legal framework
    • Led a bridge financing round between A and B
    • Digitised and automated a significant part of the accounting process, introduced digital and paperless processes
    • Headed the finance/controlling and commercial department leading a team of 6 direct reports
    • Responsible for all accounting, closings and tax topics
    • Led financial part of investor reporting & board meetings as member of leadership team
    • Responsible for business plan and building up and of financial models. Defined financial OKRs, tactics and strategies
    • Supported legal framework for commercial topics
    • Set-up international subsidiaries and branches in US and UK
    • Led GDPR & ISO27001 implementation
  • Beckers Group
    Financial Planning & Analysis Manager
    June 2015 - April 2017 (1 year and 10 months)
    Berlin, Germany
    Beckers is a privately-owned, global coatings company that develops high-quality environmentally compatible paint systems where I managed the financial planning and controlling from the leadership HQ office in Berlin.

    • M&A: served as project officer for 2 significant due diligence processes streamlining communication across several internal teams and external consultants
    • Co-managed IFRS implementation project across all group entities (former reporting in Swedish Gaap) with the result of 100% migration in 1 year
    • Analysed complex financial information and commercial company reports. Developed financial models
    • Analysed business risks and early warnings, advised CEO and leadership team on subsequent financial scenarios
    • Led and coordinated the yearly budget and forecast process
    • Prepared executive reports and presentations to board of directors
    • Managed working capital and cash-flow processes with special focus on South East Asian organisations
    • Implementing accounting and controlling procedures and tools for the HQ in Berlin
    • Developed and implemented financial processes throughout the Group Financial Organisation
    • Provided accounting support across the financial organisation
    • Participated in the reporting and consolidation process of the group
    • Managed the company's financial accounting, monitoring and performance reporting system

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Education

  • Diploma, European Business Management
    University of Applied Sciences Worms
    2009
    Diploma, European Business Management
  • Erasmus scholarship holder
    Universidad de Oviedo
    2007
    Erasmus scholarship holder

Skill set (23)

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