About Jana
Creative Director and strategic marketeer with extensive experience within the fashion and
lifestyle field planning and executing customer centric campaigns as well as tailored digital experiences. Working for 10 years in the field of marketing, social media and design for internationally accomplished retailers. I am driven by creating custom- made campaigns, content solutions and marketing strategies for digitally focused brands or those who want to become it.
German
Native or bilingual
English
Fluent
Can work on-site
Wiesbaden (up to 50km), München (up to 50km), Mannheim (up to 40km), Frankfurt am Main (up to 20km), Karlsruhe (up to 50km)
Experience
- Gries Deco Company GmbHDigital Creative Director & Head of Social MediaOctober 2017 - Today (8 years and 8 months)Establishment of DEPOT on all digital touchpoints by building a strategically focused organization that plans, executes, and analyses all digital marketing activities surrounding the brand. Social Media marketing and content production for IPURO.• Manager of the digital creative team• Creative and strategic stakeholder from ideation through to result for all campaigns and content pieces throughout all digital channels• Productions (photo & video)• Events (Influencer Events)• Social Media Marketing on Instagram, Facebook, Tik Tok and Pinterest• Content Creation and Content Marketing for all social media networks• Influencer Marketing• E- Mail Marketing
- Looks by Wolfgang JoopHead of Digital & MarketingDecember 2016 - October 2017 (10 months)Berlin, GermanySet-up and launch of the " LOOKS by Wolfgang Joop" brand within the field of affordable luxury. Responsible for setting up the brand, first collection, online store and initial launch campaign as well as all marketing an PR activity. Design, UX Design and technical advisory for the launch of the online store on Demandware/Salesforce• Planning and execution of all campaign and marketing activities surrounding the launch of the brand• Contributing to the design process of the first 48-piece collection• Briefing and Pitching of several agencies for IT, SEO/SEA and PR
- mytheresa.comArt DirectorMay 2015 - December 2016 (1 year and 7 months)Establishing mytheresa.com as one of the leading European luxury- e retailers by creating customer and country focused campaigns, intricate storytelling, and celebrity campaigns.• Responsible for the artistic direction of mytheresa.com• Line management of 15 team members from international backgrounds; development of skills and objectives• Regular online assets: daily newsletter communication, weekly homepage updates, Social Media• Online marketing assets for external partners and affiliate marketing• Printed material: packaging, vouchers, seasonal lookbooks, customer loyalty program• Promotional campaigns: creative stakeholder from ideation through to final result• Brand Campaigns• Privilege program: creative stakeholder for material targeted at top-spending customers > Digital template development and maintenance• Site redesign for responsive launch, mobile optimisation• Creative stakeholder for the Social media channel• Consultant role and creative stakeholder for shop development projects• Consultant role and creative stakeholder for CRM projects
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Education
- Bachelor of ArtsHochschule Mainz - University of Applied Sciences2013Bachelor of Arts (B.A.), Art Direction for Fashion
- Bachelor of ArtsFH Mainz2012Bachelor of Arts (B.A.), Communications Design