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Jacob Mc Pherson SEO/growth marketing copywriting & strategy [ENG]JM

Jacob Mc Pherson

SEO/growth marketing copywriting & strategy [ENG]
1 project
  • Suggested rate
    €550 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Jacob's quote.
Location and workplace preferences
Location
Berlin, Germany
Remote only
Primarily works remotely
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Skill set
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Jacob in a few words
Check out Jacob's full description
Adaptable self-starter who works well with SME’s, start-ups, and large scale corporations. Delivers 10+ years of experience handling projects for entertainment and media companies, including Google, YouTube, and Havas Worldwide.

Well-versed cross-country growth expert comfortable with localisation-based strategies. Specialises in growth marketing & SEO, editorial content production, development and creation, digital curation and strategy, e-commerce/online merchandising and sales, artist management and consulting, PR and influencer strategies, and B2B/B2C audience development.
Experience
  • Cement Creative
    Founder
    August 2015 - Today (9 years and 11 months)
    Berlin, Germany
    Cement Creative is a cross-border growth marketing, editorial content creation and storytelling agency focused on trust-building, domain authority, and customer conversion for start-ups and SME's. In addition, Cement Creative supports artists with creative consulting, management, and digital merchandising strategies. Services include:
    •Growth marketing & SEO
    •Editorial content production, development, & creation
    •Digital curation & strategy
    •Online merchandising and sales
    •PR & influencer strategies
    •Media partnerships
    •B2B/B2C audience development & customer conversion
    •Artist management and consulting Past clients: YouTube (US), Google Play (US), Havas Worldwide (US), Alejandro Ingelmo (US), Praytell Agency (US), Wallplay (US), Skipr (BE), Cowboy (BE), Fixter (UK), OfficeServe (UK), The Other Agency (BE), Digizik (BE)
  • Publicis Groupe
    EN Copywriter
    November 2021 - September 2022 (10 months)
    Poznan, WP, Poland
    Researching, generating, and proofreading SEO-friendly copy in English for e-commerce platforms including Amazon & collaborating with EN>FR localisation teams.
  • Google Play (via oDesk)
    Books & Magazines Merchandising
    January 2013 - December 2013 (11 months)
    New York, NY, USA

    •Managed programming, SEO and marketing for "Talks@Google," an internal series highlighting celebrities and influencers like Emile Hirsch, Paul Rudd, and fashion industry insiders such as Julie Gilhart (former head-buyer at Barney's New York).
    •Contributed functional expertise to the strategic planning and tactical execution of a quarterly merchandising calendar of features and promotions for print partners like Hearst, Conde Nast, HarperCollins, Hachette, and Macmillan.
    •Developed effective store programming, processes and tracking in conjunction with internal cross-functional teams (Content Programming, Product, Engineering, Design, Marketing) and external content partners.
    •Provided metrics-based analyses of store merchandising programs and recommendations for enhancing their effectiveness.
    •Helped drive a unique customer experience, while contributing to the Google Play Content Programming team's global efforts.
Check out Jacob's experience
1 project on Malt

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Recommendations
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Education
Check out Jacob's education
  • Master of Arts
    Utrecht University
    2017
    Master of Arts - MA, Arts and Society
  • Bachelor of Arts in Communication
    Columbia College Chicago
    2010
    Bachelor of Arts (B.A.), Marketing Communication
  • Bachelor of Architecture
    Illinois Institute of Technology
    2008
    Bachelor of Architecture (B.Arch.), Architecture
  • Bachelor of Architecture
    WENTWORTH INSTITUTE OF TECHNOLOGY
    2007
    Bachelor of Architecture (B.Arch.), Architecture