About Ipsa
I help D2C and retail brands scale across markets through data-backed strategy, full-funnel digital marketing, and high-impact execution.
With over 9 years of global experience across Europe, India, and the UAE, I’ve led major ecommerce launches, built new revenue streams, and driven measurable results for brands like Aeropostale, Manchester United, FC Bayern, and several high-growth startups.
What I Offer:
Ecommerce Strategy & Market Expansion
- Go-to-market planning & internationalization
- Profitability and performance analysis
- Product assortment, pricing, and merchandising optimization
- Marketplace strategy (Amazon, Zalando, Noon, etc.)
- Digital shelf audits to boost visibility and sales
Digital Marketing & Brand Growth Consulting
- Brand storytelling & positioning across platforms
- Conversion optimization and funnel design
- Influencer campaigns, CRM/email marketing, and retention strategy
- Multichannel marketing (SEO, Paid Social, Content)
Strategic Consulting & Leadership
- Growth audits & strategic roadmaps
- Market & competitor analysis
- Cross-functional project leadership
- Stakeholder reporting & C-level alignment
Recent Results:
- Relaunched Aeropostale in Europe: +20% sales, +30% traffic
- Managed €2M+ marketing budgets with >60% ROI
- Scaled marketplace revenue by 18% YoY via new service stream
- Trained and led teams across ops, product, and marketing
If you’re looking to grow your ecommerce brand with clarity, precision, and strategic impact — let’s connect.
English
Native or bilingual
German
Basic
French
Basic
Hindi
Native or bilingual
Remote only
Primarily works remotely
Experience
- ScayleTeam Lead Account ManagementDIGITAL AND ITNovember 2023 - November 2024 (1 year)GermanyResponsible for overall client success across business areas such as strategy, marketing, distribution, internationalisation-Led a cross-functional team through the successful on-time launch of Aeropostale's webshop-Developed and executed a strategic plan in collaboration with the American marketing team to broaden project scope and drive business growth.-Provided strategic updates and insights to C-level executives through detailed reports and presentations, securing continued support and alignment with business goals.-Led comprehensive audits for ABG Group, identifying key improvement areas and laying the groundwork for a successful long-term partnership between ABG group and Scayle, generating incremental YoY revenue.-Established and managed new Distribution services business unit at Scayle, achieving a 18% revenue growth within the first year-Achieved a Net Promoter Score of 9.5+ across my client portfolio, reflecting exceptional client satisfaction and loyalty.
- ScayleLead Business & Marketing ConsultantCONSULTING AND AUDITSNovember 2022 - November 2023 (1 year)Hamburg, GermanyAchieve client business goals by planning and implementing digital growth strategies, business cases and cross-functional marketing projects.-Showcased ownership by suggesting audits as a way to unlock new business opportunities, leading to a 3-fold increase in our client portfolio and 2-x increase in team size within 6 months. --Conducted >10 audits for brands such as Boardriders, Manchester United, FC Bayern, Snipes,..-Led the seamless transition of multi-stakeholder clients during changes in ownership and licensing agreements, ensuring continued client satisfaction and integration success.-Orchestrated offline brand activations via influencer collaborations at AY's Pangea festival-Trained and managed a team of working students and new inductees (10+ FTE)-Provided sales support by crafting compelling RFP responses and pitch decks
- SCAYLE GMBH [formerly a B2B division of ABOUT YOU Holding SE]Team Lead – Growth & Marketplace StrategyMay 2021 - November 2024 (3 years and 6 months)Germany• ▪ Led cross-functional teams to launch Aeropostale's webshop on time, ensuring seamless execution across functions.• ▪ Spearheaded Aeropostale's EU relaunch by defining GTM strategy and execution roadmap, enabling strong initial traction.• ▪ Scaled D2C and marketplace performance by optimizing assortment and channel mix, driving +14% revenue growth.• ▪ Optimized assortment using market and consumer insights, improving conversion and reducing return rates by ~10%.• ▪ Unlocked new revenue streams for clients and ABOUT YOU by cross-selling marketplace marketing service.• ▪ Managed C-level stakeholders across Europe and US, ensuring alignment on growth priorities.• ▪ Led and mentored a team of 4-5 across strategy and execution, improving delivery quality and team capability.
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Education
- Master of Business Administration (MBA)HEC-PARIS2020Master of Business Administration (MBA)
- Post Graduate Diploma in ManagementINTERNATIONAL MANAGEMENT INSTITUTE2014Post Graduate Diploma in Management