Description

Senior Product Designer specializing in complex workflows, fintech, and B2B SaaS. I take fragmented, manual, or unclear product flows and turn them into structured digital experiences that are easier to understand, easier to use, and easier to scale.

I embed into teams as a senior designer, doing hands-on UX, close collaboration with product and engineering, and shipping realistic solutions shaped by research, testing, and iteration. I also build scalable design foundations: design systems, reusable patterns, and clear IA that help teams move faster with less rework.

Typical engagements:

Complex workflow design for fintech and B2B products
Data-heavy dashboards and internal tools
Onboarding flows for regulated or high-friction products
Design systems and UI foundations
0→1 products and major redesigns

Languages

English
Fluent
German
Basic
Hebrew
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 10km)

Waka Studio · Freelance
Product Design Consultant / UI/UX Designer
January 2012 - Today (14 years and 6 months)
Embedded as senior designer across fintech, SaaS, transportation, and hospitality clients. Often first or sole designer on projects.
Designed approximately 12 internal and external tools for a large railway company, digitized manual cross-department workflows, built role-based permission systems, and handled multi-user editing and admin approval logic
Redesigned a web-based POS for Android migration, rebuilt the design system, and created reusable patterns, replaced inconsistent UI and workaround-style features with a cleaner, more scalable foundation
Led 0→1 and redesign projects across onboarding flows, dashboards, and internal tools
User Experience Design Product design Design System User Interface Design Motion design
FINVIA Family Office
Senior Product Designer
February 2021 - August 2024 (3 years and 6 months)
Berlin, Germany
Joined as the first in-house designers and built the design system from scratch.
Led design of Wealth Navigator, a centralized advisor workflow covering portfolio analysis, strategic asset allocation, investment proposal creation, and client-ready report export, started as a proposal-tool brief, expanded after presenting a broader concept to the CTO and Head of Product
Designed staged onboarding for alternative investments, breaking a long regulated process into progressive decision points to reduce cognitive load
Redesigned dense web-first portfolio data into a lighter iOS structure for client self-service
Created the design system from scratch and maintained it through a full rebrand, adapted existing products, prepared new ones, and became the internal design reference point
Worked closely with engineering on handoff, constraints, and implementation tradeoffs
Product design User Interface Design User Experience Design Design System Design Thinking
Liqid
Product Designer
October 2019 - January 2021 (1 year and 3 months)
Berlin, Germany
First in-house designer. Joined during a marketing rebrand.
Redesigned an early MVP-style client dashboard into a clearer product with better information hierarchy, consistent UI patterns, and improved financial data readability
Designed onboarding flows from scratch for LIQID Cash and Private Equity Funds, created reusable patterns to support expansion across multiple investment types
Built a design system to support consistency across products
User Interface Design Product design User Experience Design Design System