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Malt Strategy
Imen BouzouitaIB

Imen Bouzouita

Website Builder and Conversion Rate Optimizer

€670/day
Berlin, DE
8-15 years
Webflow
Shopify
UI/UX Design
CRO
E-commerce

Average response time: 1 hour

About Imen

Ich bin eine ergebnisorientierte Digital Product & UX Lead mit fundierter Erfahrung in der digitalen Transformation, Webentwicklung, UX/UI Design, Conversion Rate Optimierung sowie Produkt- und Projektmanagement.

Meine Stärken liegen in agilen Methoden, Softwareentwicklung und dem ganzheitlichen Denken für optimierte Kundenerlebnisse. In meiner bisherigen Rollen arbeitete ich an der Schnittstelle von Technologie, Beratung, Design und Strategie: Ich leitete agile Softwareprojekte, entwickelte Weblösungen mit modernen Frameworks und setzte dabei stets den Fokus auf UX/UI und Conversion-Rate Optimierung.

Als Freelancerin kombiniere ich meine technische Expertise mit kreativem Denken und berate Unternehmen ganzheitlich bei ihrer digitalen Themen.

Hier eine Liste an Dienstleistungen, die ich für Dein Unternehmen anbieten kann:

- Conversion Rate Optimierung für eCommerce shops

- Webdesign (in Figma)

- Webdesign & Umsetzung mit Webflow, Wordpress, Wix & Shopify

- Hilfe bei Anpassung bestehender Webflow/Shopify/Wordpress/Wix und co. Webseiten

Starter Package - CRO Audit für eCommerce Brands – ab ~890€ netto

Standard Package - Redesign Landingpage ( full custom design + Figma Wireframes) – ab 1500€ netto

Growth Package - Website Implementation (Design und Umsetzung + SEO optimization, copywriting Support, e-commerce etc.) – ab 2,800€ netto je nach Komplexität

Auf Anfrage kann ich Dir einen kostenlosen 15min Discovery Call anbieten, wo ich Dir 3 Quick-Wins gebe, wie Du CRO auf deinen bestehenden Website optimieren kannst.
Automotive OEM
Digital and IT Services
E-commerce
Fashion and Cosmetics
Health and Wellness

  • German

    Native or bilingual

  • French

    Fluent

  • English

    Native or bilingual

  • Arabic

    Native or bilingual

  • Spanish

    Basic

  • Italian

    Basic

Can work on-site
Berlin (up to 50km), Stralsund (up to 50km), Frankfurt am Main (up to 50km), München (up to 50km), Hamburg (up to 50km)

Experience

  • Freelance
    Freelance Digital Consultant / CRO Expert / Shopify & Webflow Developer
    DIGITAL AND IT
    May 2024 - Today (2 years and 2 months)
    Berlin, Germany
    - Managed projects in product & project management, using Scrum methodologies.
    - Advised 50+ clients on digital strategy, UX, and growth,
    shaping product direction and customer experience across
    multiple industries
    - Designed and delivered end-to-end digital products (Webflow,
    Shopify, WordPress), improving brand visibility & engagement
    Secured €15k in government funding, developing and
    executing a growth strategy for digital business expansion
    Led user onboarding and feedback initiatives (2,000+
    sessions), translating insights into product improvements
    - Produced and edited 3+ digital media videos
    - Gained first-hand insight into customer decision-making
    through high-volume, in-person interactions in premium luxury
    retail environments, identifying behavioral triggers and refining
    communication to improve conversion (€2–3k daily).
    Digital Strategy Webflow Figma Shopify UI/UX Design
  • Deloitte Neuroscience Institute
    Senior Consultant and Solution Engineer
    DIGITAL AND IT
    October 2021 - November 2023 (2 years and 1 month)
    Germany
    Engaged in Agile SW development and DevOps using Angular, JS, Python and Azure. Designed UX for eCommerce platforms. Led projects using eye tracking, EEG, and online web studies for customer insights. Led production of marketing videos and co-written monthly innovation Newsletter. Developed web applications with Angular.
    UI/UX Design Neuromarketing Project Management Web development Webflow
  • UND GRETEL
    Developer and Shop Manager in an e-Commerce Startup
    E-COMMERCE
    June 2021 - September 2021 (3 months)
    Berlin, Germany
    Optimized website performance and customer experience to increase conversion rate. Developed web and mobile prototypes and managed online store personalization. Implemented data-driven strategies and led A/B Testing CRO experiments to increase Conversion rate and Average Order Value. Launched marketing campaigns and new products.
    A/B Testing UI/UX Design Shopify CRO Google Analytics
Check out Imen's experience

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Education

  • M.Sc. Electrical Engineering and IT
    TU München
    2015

Certifications

  • Wellbeing Coach
    Life Artists Creators Hub - Berlin
    2024
    Burnout Prävention Individual Coaching Coaching Health and Wellness Wellbeing
  • Design Sprint Certificate
    innogy SE
    2019
    User Interface Design User Experience Design User interview Webdesign User Experience (UX) User Testing User Research Design Thinking User Centered Design
Imen's certifications are only visible to Malt Community members

Skill set

Figma
Filmschnitt
Adobe Premiere
Adobe Creative Suite
Process Automation
SEO
Consulting
Responsive Design
n8n
Zapier
Wordpress
Google Analytics
Sistrix
Wix
Framer
Softwareentwicklung
Agile method
Scrum
Website
Website Optimierung
A/B Testing
Webdesign
Workflow automation

Categories