Description

Focused on improving ad performance through accurate, reliable tracking and clean marketing data.

Specialized in:

• Meta Pixel setup, optimization, and troubleshooting
• Conversion API (CAPI) implementation via Google Tag Manager
•Meta Pixel Setup
Facebook Conversion API
E-commerce Event Tracking
Meta Server-Side Tracking
Increase Event Match Quality
Event De-Duplication

When campaigns are running but results aren’t tracking correctly, proper data structure and tracking accuracy make the difference. I work with businesses to ensure their analytics and ad platforms are set up for confident optimization.

If your ads are running but results aren’t tracking correctly, I can help clean up your tracking, improve data accuracy, and optimize with confidence.

🌍 Working with businesses worldwide

⚡ Standard setups delivered within 1\2 day

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Relevents
Google Analytics 4
E-COMMERCE
October 2024 - November 2024 (1 month)
Port of Spain, Trinidad & Tobago
Setup of Google Analytics 4 code, implementation of GA4 eCommerce tracking, and configuration of server-side tracking to ensure accurate data collection, reliable conversion tracking, improved performance analysis, detailed user behavior insights, and optimized reporting to support better marketing decisions and long-term business growth.
Setup of GoogleAnalytics 4 Code Implementation of GA4 E-commerce Tracking Configuration of GA4 Server-Side Tracking Enhanced E- commerce Tracking Tracking of Form Submissions
Biance
Digital Marketing Specialist
E-COMMERCE
February 2022 - April 2022 (2 months)

Focused on improving ad performance through accurate, reliable tracking and clean marketing data.

Setup-
• Meta Pixel setup, optimization, and troubleshooting
• Conversion API (CAPI) implementation via Google Tag Manager
• GA4 setup and custom event tracking

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Bachelor's Degree
Dhaka University
2023
Completed my university education. Alongside my studies, I developed hands-on experience in Meta Pixel, GA4 tracking, Google Tag Manager, and Server-Side Conversion API for eCommerce websites.

Iffat Ayras

Meta Pixel & Server-Side (CAPI) - GDPR

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