About Hindol
English
Native or bilingual
Experience
- PLAIONSenior Art DirectorDecember 2022 - Today (3 years and 6 months)Munich, Germany• Effectively conceptualized and crafted marketing communication assets for multiple upcoming games - Warlander, Scars Above, and Road 96 Mile 0• Successfully designed corporate communication assets for all platforms• Effectively created a mood board for a survey to gather consumer insights to design the campaign for an upcoming sci-fi game
- Rockstar GamesSenior Graphic Designer 2D/UIAugust 2020 - November 2022 (2 years and 3 months)Bengaluru, Karnataka, India• Worked as a part of Rockstar UK team responsible for creating Grand Theft Auto 6 & Grand Theft Auto Trilogy.• Designed innovative and unique visual imagery to create the in-game world to ensure a high-impact gaming experience• Successfully created complete brand guidelines, packaging designs, and prop branding for 25+ in-game brands across categories• Created impactful indoor & outdoor signages, and graffiti designs for the in game buildings, stores, restaurants, bars, etc.
- Cure.FitCreative Design LeadNovember 2017 - May 2020 (2 years and 6 months)Bengaluru, Karnataka, India• Developed a complete brand book for Eatfit (platform for healthy meal delivery - a sub-brand of Curefit)• Conceptualized & designed an impactful launch campaign for the 'Anybody Can Cook' (DIY Meal Kit) program.• Effectively conceptualized and crafted two major brand campaigns for Eatfit and achieved a 30% sales growth• Successfully designed 360-degree campaigns for Eatfit new city launches• Led the development of a new packaging design for Eatfit• Created performance marketing framework for all onsite & offsite platforms to improve effectiveness• Conceptualized and created a launch campaign for Carefit Skin & Haircare (healthcare platform a sub-brand of Curefit).• Effectively conceptualized and designed 8 monthly sale properties for Carefit and achieved an average 6% monthly revenue growth• Built & mentored a team of 5 multidisciplinary designers• Crafted photography mood board for all the sub-brands of Curefit (Cultfit, Eatfit & Carefit) for all photo shoots
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Education
- Post Graduate Diploma in Advertising, Arts, Entertainment, and Media ManagementJadavpur University2009Post Graduate Diploma in Advertising, Arts, Entertainment, and Media Management
- Post Graduate, Advertising & Communication DesignInternational School of Business & Media2010Post Graduate, Advertising & Communication Design