Hikaru Arimoto

Berlin-based Senior Digital Strategist & Campaign Manager with 10+ years of operational track record across premium global brands. Spent 7 years at Tokyo agencies (NTT ad, Havas Japan, I&S BBDO), now in freelance practice from Berlin.

NTT ad CEO Awards 2016, Winner.

Selected clients: Pernod Ricard (Chivas Regal, Jameson, Perrier-Jouët, Mumm), PUMA, SWAROVSKI, Evian, LG Electronics, Emirates, Walt Disney Japan, Michelin, Pizza Hut, SC Johnson, NTT docomo, and the Japanese Cabinet Office. Consistently the sole or lead digital planner on every account I owned, covering the full arc from audience research and KPI design through media execution, optimization, and reporting.

Portfolios up to ¥700M annually.

What I can support you with:

- End-to-end campaign execution and operational ownership

- Promotional campaign workflow design, QA, go-live playbooks

- Cross-channel media planning (paid social, programmatic, branded content, SNS)

- DTC ecommerce promo cycles and retail campaigns

- KPI design, tracking setup, brand-lift measurement

- Multi-stakeholder coordination across global and local teams

- Japan market entry and global-to-local adaptation, bilingual JP/EN

- Real-time campaign telemetry and inflight optimization

Tools: Google Marketing Platform, Sprinklr, SimilarWeb, brand-lift study platforms, Adobe Creative Suite, Figma, Asana, Notion.

Tokyo agency rigor, Berlin/EU market exposure, JP/EN bilingual. Built for global brand campaigns that need to land.

Also practicing as Art Director, with ADCE Student Awards 2025 Bronze and recent Berlin agency work at Serviceplan, antoni_, and Ogilvy on Netflix, Mercedes-Benz, BVG, and IKEA. Portfolio at hkrarmt.com.