Hikaru Arimoto

Japan market entry and campaign management for European brands, and EU campaign execution for Japanese brands. 7 years at Tokyo agencies (NTT ad, Havas Japan, I&S BBDO), now in freelance practice from Berlin. Native Japanese, fluent English.

Selected clients: Pernod Ricard (Chivas Regal, Jameson, Perrier-Jouët, Mumm), PUMA, Swarovski, Evian, LG Electronics, Emirates, Walt Disney Japan, Michelin, Pizza Hut, SC Johnson, NTT docomo, and the Japanese Cabinet Office. Sole or lead digital planner on every account I owned, covering the full arc from audience research and KPI design through media execution, optimization, and reporting. Portfolios up to ¥700M annually.

What I can support you with:

· Japan market entry: positioning, channel strategy, and localization that goes beyond translation

· Japanese localization of global campaigns: copy direction, cultural adaptation, platform norms (LINE, X, Instagram Japan)

· End to end campaign execution and operational ownership

· Cross channel media planning: paid social, programmatic, branded content

· KPI design, tracking setup, brand lift measurement

· Coordination between global HQ and local teams, bilingual JP/EN

· DTC ecommerce promo cycles and retail campaigns

Tools: Google Marketing Platform (DV360, CM360, SA360), Sprinklr, SimilarWeb, brand lift study platforms, Adobe Creative Suite, Figma, Asana, Notion.

Also working as Art Director, with ADCE Awards 2025 Bronze and recent Berlin agency work at Serviceplan, antoni_, and Ogilvy for Netflix, Mercedes-Benz, BVG, and IKEA. Portfolio at hkrarmt.com.