About Hidde
E-Commerce D2C enthusiast. Over 12 years of international e-Commerce experience in Fashion, travel, and many other D2C industries. Main focus on scaling digital B2C solutions, Scaling & Transformation, Sales, Growth Marketing, Business Development, and Go-To-Market Strategy.
I grow your online sales exponentially and get a higher ROI by finding the best marketing mix with all available channels such as Facebook, Google, Influencers, Pinterest, etc.
5 years at Zalando as online marketing team lead for the Benelux. After that, I have worked for 2 different high-growth startups in Nairobi and Copenhagen. I specialize in growth and making all performance marketing channels more efficient by creating highly effective sales funnels.
After one of my clients fired their agency, I improved their conversion rate by 50% in only a couple of days and lowered the CPC from an average of 0,86€ to 0,45€.
Always testing new ideas to keep increasing efficiency and finding new ways of reaching clients' goals.
Specialized in
- Google Ads
- Paid social, Facebook/ Instagram
- Setting up highly efficient marketing funnels
- New customer acquisition
- Performance marketing
- Market entry strategy
Dutch
Native or bilingual
English
Fluent
German
Conversational
French
Basic
Can work on-site
Berlin (up to 50km)
Experience
- fluent
On Malt
Setup Google ads account, optimization and overall website consultancyCONSULTING AND AUDITSAugust 2025 - September 2025 (1 month)Berlin, Germany- Set up the Google Ads campaign for lead generation- Advised on Landing pages- Explaining how to use Google ads for best performance- Build a small business case to show which budget is necessary to reach their goals. - Unhide StudioAgency FounderE-COMMERCESeptember 2022 - Today (3 years and 8 months)We grow DTC sports and lifestyle brands in the German and Dutch markets.With over a decade of experience, we specialize in helping brands grow and scale, sustainably, in the DACH and Benelux regions. Whether you're struggling to expand in your local market or looking to break into a new one, our expertise ensures your brand gets found by the right customers and scales sustainably.Tailor-made growth strategyMulti-channel marketing approachFocus on sustainable growthAll performance or brand channels necessary to grow your brand.
- FSG BerlinLead business developmentE-COMMERCEJuly 2020 - March 2023 (2 years and 9 months)Berlin, GermanyLeading the business development team at an agency specialized in growing brands in the German market.Developing market entry growth strategy plansComplete Marketing mix to reach high growth goalsImproving websites/ CROCompetitive researchTesting and launching successful new traffic channels.
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Education
- MSc Marketing ManagementRSM Erasmus University2013Specialized in Brand management and eCommerce. Master Thesis in Mobile Marketing