About Hendrik
I help companies identify where AI can actually remove work, not just add another tool.
My focus is on decision-heavy, workflow-intensive environments where teams still spend too much time on repetitive analysis, triage, coordination, or manual review.
I work at the intersection of AI transformation, product strategy, and workflow design. I analyze how work gets done today, identify which steps should be automated, assisted, restructured, or kept human, and translate that into clear execution logic.
Typical outcomes include:
- clearer workflows and decision logic
- reduced manual effort in repetitive processe
- better alignment between AI capabilities, product design, and operation
- concrete blueprints for automation, AI pilots, or workflow redesign
My background is in building and scaling AI-enabled systems in B2B SaaS environments, especially where operational complexity, ambiguous decisions, and cost pressure come together. I have led the transition from rule-based workflows to AI-supported and partially autonomous systems across detection, review, and enforcement processes.
Typical project formats:
- AI workflow audits
- workflow and process redesign
- automation opportunity assessments
- AI product and operations discovery
- design of human-in-the-loop and exception-based workflows
I’m especially valuable in projects where AI should lead to real operational leverage, not just better-looking software.
German
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Berlin (up to 50km)
Experience
- Sentryc GmbHChief Product OfficerSOFTWARE PUBLISHINGApril 2019 - December 2025 (6 years and 8 months)Berlin/Brandenburg Metropolitan Region, GermanyLed product strategy and workflow transformation for a B2B SaaS company in online brand protection.My work focused on redesigning complex, decision-heavy workflows across detection, review, and enforcement — moving from manual and rule-based processes toward AI-enabled and partially autonomous systems.I identified high-frequency decisions, structured workflow logic, built feedback loops between product, operations, and data teams, and translated AI capabilities into measurable operational leverage. This included automation design, human-in-the-loop workflows, and the integration of AI KPIs such as precision, automation rate, and time-to-action into product and operational steering.Relevant experience for freelance work: AI workflow design, process redesign, automation opportunity assessment, product strategy, and operating model evolution.
- LAPIXAChief Product OfficerSOFTWARE PUBLISHINGJuly 2015 - March 2019 (3 years and 8 months)Berlin/Brandenburg Metropolitan Region, GermanyJoined early and helped shape product and business development in a legal tech startup from an early stage.Worked across product definition, workflow design, market validation, and cross-functional execution. The role required translating ambiguous customer and business needs into structured product logic, clearer processes, and scalable delivery.This experience built the foundation for later work at the intersection of product strategy, operational workflows, and decision-heavy systems.
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Education
- Master of Arts (M.A.)The University of Göttingen2015International Economics
- Bachelor of Arts (B.A.)Universität Erfurt2011Governance & Public Policy