About Hendrik
mehrsehen tries to understand media and marketing from a consumer perspective. We identify ROI driver and ensure media efficiency. With more than 20 years media analytics experience, we worked for many industries like FMCG, cosmetics, finance, retail, e-commerce, automotive...
By indepth understanding of data and solid statistical analysis we build models that help to understand brands and markets.
German
Native or bilingual
English
Conversational
Can work on-site
Simmern/Hunsrück (up to 50km), Köln (up to 50km), Wiesbaden (up to 50km), Koblenz (up to 50km)
Experience
- mehrsehen GmbH & Co KGGeschäftsführerDecember 2017 - Today (8 years and 7 months)• Freelancer für RTL+ mit A/B-Testing und Marketing Mix Modeling rund um Video (2019-2024)• Backoffice für Econometric Modeling-Projekte bei Deutsche Bahn, Lufthansa, Vodafone• Awareness Modelling für die Zeitungs Marktforschungs Gesellschaft (ZMG)
- mehrsehen Beratung & Analyse Hendrik Sandselbständiger BeraterSeptember 2014 - February 2018 (3 years and 5 months)• Beratung der ZMG für Modelings, OWM Projekte, Marken-Image-Analysen, Awareness-Modelling• Daily Modeling für Sony Music• Econometric Modeling & Training für Google DACH und Ricola Deutschland
- Advanced Techniques Group (ATG) GmbHSenior Business ConsultantOctober 2011 - June 2017 (5 years and 8 months)• Multi KPI Modeling für Sky Deutschland (Brand Awareness, Web-Visits, Calls, Sales)• Econometric Modeling für Deutsche Bahn und Böhringer Ingelheim
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Education
- Magister Artium (Politikwissenschaft/Philosophie/Alte Geschichte)der Johannes Gutenberg-Universität Mainz und Westfälischen Wilhelms-Universität Münster2001Magister Artium (Politikwissenschaft/Philosophie/Alte Geschichte)