About Helena
I design digital products where complexity needs to become clear, intuitive, and scalable.
I'm a Senior Product Designer (UX/UI) with 14+ years of experience designing apps, enterprise platforms, and B2B SaaS products. My work spans the full product lifecycle—from research, discovery, and user flows to design systems, high-fidelity UI, prototyping, and developer handoff.
I specialise in turning complex requirements, workflows, and large amounts of information into structured, user-centred experiences. Design systems are a particular strength of mine, and I enjoy creating scalable foundations that help products evolve consistently over time.
Throughout my career, I've worked closely with product, engineering, and business teams to balance user needs, technical constraints, and business goals. Whether I'm improving an existing product or designing a new one from the ground up, I bring a structured approach, clear communication, and a strong sense of ownership.
Clients value my reliability, attention to detail, and ability to move quickly without compromising quality. I'm comfortable working in complex environments and enjoy solving challenging problems through thoughtful, practical design.
Alongside product design, photography has strengthened my eye for composition, hierarchy, and visual storytelling—skills that naturally influence my design work.
I'm currently available for freelance product design projects where collaboration, ownership, and long-term product thinking are valued.
German
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Fluent
French
Conversational
Can work on-site
Berlin (up to 50km), Hamburg (up to 10km), München (up to 10km), Frankfurt am Main (up to 10km), Köln (up to 10km)
Experience
- Confidential Client (Defense Sector)Senior Product Designer (UX/UI) | Data-Driven SaaS PlatformDEFENSE AND MILITARYMarch 2026 - Today (4 months)Berlin, Germany
- Leading the UX/UI design of a complex enterprise SaaS platform handling large datasets, advanced workflows, and role-based user experiences
- Built the product design foundation from scratch, including user flows, screen architecture, interaction patterns, and a scalable design system
- Designed dashboards, data tables, filtering mechanisms, and workflow-driven interfaces focused on clarity and operational efficiency
- Created and maintained reusable design components and documentation to support scalable product development
- Worked closely with Product Owners and Engineering teams in an agile environment to deliver user-centered solutions for complex operational requirements
- Helena designzUX/UI & Product Designer | Webflow Developer | PhotographerDIGITAL AND ITDecember 2025 - Today (7 months)Berlin, GermanyI work as a freelance UX/UI and digital product designer supporting companies and start-ups across Europe in designing clear, user-centred digital products.My focus is on mobile apps, SaaS platforms, and modern websites, combining UX strategy, strong UI design, and scalable design systems. I work hands-on from early discovery and design workshops through to high-fidelity UI, prototyping, and no-code website implementation (Webflow), ensuring solutions are both usable and feasible.Alongside product design, I bring a strong visual background, including photography, which informs my sense for hierarchy, composition, and visual clarity. My approach balances business goals, user needs, and technical constraints to deliver cohesive, functional, and high-quality digital experiences.I’m open to project-based work, long-term freelance support, and cross-disciplinary collaborations.Responsibilities & Focus Areas
- UX Design: user research, information architecture, user flows, wireframes, prototyping
- UI Design: high-fidelity interfaces, responsive design, scalable design systems
- Design facilitation: design thinking workshops, ideation sessions, product strategy
- No-code web development: Webflow websites (CMS, e-commerce, landing pages)
- Visual design & photography: portrait, event, and product photography
- Development of brand, UI, and design system guidelines
- Advisory on product vision, usability, and digital design strategy
- Project planning, proposals, and stakeholder communication
- End-to-end delivery of digital design projects for SMEs and start-ups across Europe
- CBTWSenior UX/UI DesignerDIGITAL AND ITApril 2021 - May 2025 (4 years and 1 month)Berlin, Germany• Led end-to-end UX/UI design projects across multiple industries, delivering user-centered digital platforms, apps, and websites• Improved product conversion and underpinned design decisions by conducting quantitative and qualitative user research, stakeholder interviews, user testing, and data-driven A/B testing• Created seamless digital experiences by closely collaborating with product managers, developers, and business analysts and other stakeholders in Agile teams• Effectively improved products and led innovation through design workshops and stakeholder management by defining product visions, visualising customer journeys, and identifying user pain points• Ensured consistency and scalability across digital products by developing and maintaining design systems• Successfully implemented accessibility standards in compliance with WCAG 2.2, making platforms inclusive and accessible for everyone• Helped teams to adopt best practices for lean, iterative product development by advocating user-centric design principles and manifesting UX maturity
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Education
- Bachelor of Applied Computer Science and Digital MediaTechnische Hochschule Brandenburg2011
- User Experience I & Usabilitycimdata2020
Certifications
- Usability & User Experience Icimdata Bildungsinstitut2020
- User Experience II & Design Thinkingcimdata Bildungsinstitut2021