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Heiko BrandmayerHB

Heiko Brandmayer

Digital Marketing & CRM Consultant | Customer Jour

€600/day
München, DE
0-2 years

Average response time: 1 hour

About Heiko

I help e-commerce and hospitality brands turn their CRM and email marketing into a real growth channel - not just a newsletter tool.
Currently driving CRM strategy, marketing automation and customer journey optimisation at Ruby Hotels, where I manage digital touchpoints across the full guest lifecycle and support the integration into the IHG ecosystem.
What I bring to your project:
  • CRM setup and automation flows that convert and retain customers
  • Email campaigns and lifecycle programs built around real user behaviour
  • Customer journey analysis and conversion optimisation
  • Cross-functional project coordination between marketing, tech and commercial teams
I work hands-on, think strategically and deliver results you can measure. Whether you need someone to build your CRM from scratch, optimise existing flows or bring structure to a complex digital project - let's talk.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
München (up to 50km)

Experience

  • Ruby
    Associate Analyst Digital Marketing
    April 2026 - Today (3 months)
    Munich, Germany
    • • Driving CRM and digital marketing initiatives across Ruby Hotels' digital touchpoints
    • • Managing website content, landing pages and customer journey optimisation
    • • Supporting newsletter campaigns, automations and performance analysis to improve conversion and guest communication
    • • Coordinating cross-functional projects with internal teams and external partners across content, systems and commercial functions
    • • Supporting the integration of Ruby Hotels into the IHG ecosystem, including website content, customer communication and digital process alignment
  • Ruby GmbH
    Coordinator Digital Marketing
    January 2025 - April 2026 (1 year and 3 months)
    Munich, Germany
    In my current role as Coordinator Digital Marketing at Ruby, I focus on developing and implementing effective Customer Relationship Management (CRM) strategies and optimizing our website to enhance user experience and drive engagement. My role involves leveraging data-driven insights to create personalized customer journeys, build lasting relationships, and improve overall marketing performance. I work closely with cross-functional teams to ensure seamless integration of CRM strategies across various digital channels, aiming to drive sustainable growth for Ruby's e-commerce initiatives.

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Education

  • Master of Arts - MA
    Munich University of Applied Sciences
    2024
    Master of Arts - MA
  • Bachelor of Arts
    Munich University of Applied Sciences
    2020
    Bachelor of Arts

Skill set

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