Heiko Brandmayer

• • Driving CRM and digital marketing initiatives across Ruby Hotels' digital touchpoints

• • Managing website content, landing pages and customer journey optimisation

• • Supporting newsletter campaigns, automations and performance analysis to improve conversion and guest communication

• • Coordinating cross-functional projects with internal teams and external partners across content, systems and commercial functions

• • Supporting the integration of Ruby Hotels into the IHG ecosystem, including website content, customer communication and digital process alignment

In my current role as Coordinator Digital Marketing at Ruby, I focus on developing and implementing effective Customer Relationship Management (CRM) strategies and optimizing our website to enhance user experience and drive engagement. My role involves leveraging data-driven insights to create personalized customer journeys, build lasting relationships, and improve overall marketing performance. I work closely with cross-functional teams to ensure seamless integration of CRM strategies across various digital channels, aiming to drive sustainable growth for Ruby's e-commerce initiatives.