Description

I help B2B SaaS and tech companies build scalable go-to-market systems and expand across European markets.

I typically work with companies in three situations:

First, companies moving from founder-led sales to a structured sales setup. Early traction exists, but there is no repeatable system yet.

Second, companies that have grown quickly but are now hitting a plateau. Revenue becomes less predictable because structure, positioning or sales execution did not keep up with growth.

Third, companies going through a strategic shift where the existing go-to-market no longer works. This can be a product pivot, a move into software sales, or entering a new segment.

In addition, I support companies expanding into new European markets, either international companies entering Europe or European companies expanding within the region.

What makes working with me different is the combination of strategy and execution. I do not deliver slide decks. I work directly with founders and revenue teams and focus on what actually drives revenue.

My work typically starts with a structured diagnostic. I build an outside-in perspective to understand the company, product, market, customers and how teams actually work together. This includes customer interviews and a deep dive into the current go-to-market setup.

Based on this, I define clear and actionable next steps. Every company is different, so I do not apply a standard framework but work based on what the situation actually requires.

I typically work in focused sprints, as a fractional GTM lead, or on a retainer basis, depending on the scope and stage of the company.

The goal is always the same: a clear, repeatable GTM system your team owns and can run without external support.

Languages

German
Native or bilingual
English
Fluent
Italian
Fluent
Chinese
Basic

Workplace preferences

Can work on-site

München (up to 50km)

NavVis GmbH
Senior Channel Sales Manager Europe
SOFTWARE PUBLISHING
December 2020 - September 2025 (4 years and 9 months)
Munich, Germany
• Developed and executed channel sales strategies across France, Italy, Spain, Greece, and Romania, driving market
expansion and partner-led revenue growth.
• Identified, onboarded, and enabled strategic partners, aligning GTM efforts with NavVis’ growth targets and customer
success goals.
• Supported multi-stakeholder sales cycles, including enterprise clients in AEC and industrial sectors, advising partners
on value-based positioning of cloud-enabled digital twin solutions.
• Collaborated with marketing and product teams to create localized campaigns and feedback loops to accelerate
customer adoption.
• Continuously monitored partner performance and implemented optimization plans to drive recurring revenue and
long-term customer success.

KEY ACHIEVEMENTS
• Introduced market-specific pricing strategies and flexible software packages across Europe, improving win rates and
partner competitiveness.
• Successfully opened new regional markets and established a strong market footprint in under-penetrated territories.
• Delivered 70% recurring revenue growth and a 40% increase in channel revenue YoY; maintained full performance
across all regions.
Channel Strategy International Expansion Partnerships SAAS Sales Management
Self-employed
European GTM & Expansion Partner
SOFTWARE PUBLISHING
October 2025 - Today (9 months)
München, Germany
Building and scaling go-to-market systems for B2B SaaS and technology companies. Focus on moving from founder-led sales to structured revenue generation, improving positioning and sales execution, and expanding into European markets. Working directly with management and commercial teams with a clear focus on measurable results.
Revenue Growth Go-To-Market Strategy & Execution Strategic Advisory Growth Strategy Business Analysis
NavVis Gmbh
Senior Account Executive EMEA (Nordics)
SOFTWARE PUBLISHING
December 2020 - March 2023 (2 years and 3 months)
München, Germany
• Led direct sales of digital twin hardware and software solutions across the Nordics, consistently exceeding sales
targets.
• Identified and converted 60% of relevant surveying firms into customers through market research, targeted outreach,
and consultative selling.
• Pivoted focus to the AEC sector, securing enterprise accounts including Skanska, Ramboll, Afry and Sweco through
multi-stakeholder deal orchestration.
• Managed complex end-to-end sales cycles: prospecting, business needs analysis, solution mapping, stakeholder
alignment, and contract negotiation.
• Acted as a strategic advisor to clients, supporting successful implementation and driving long-term account growth.
• Partnered with marketing and BDS teams to launch targeted ABM campaigns and roadshows; converted 25% of
named AEC targets into paying customers.
• Collaborated closely with product teams by sharing enterprise client feedback to influence roadmap direction.

KEY ACHIEVEMENTS
• Positioned NavVis as the industry standard in the Nordic surveying market, solidifying competitive advantage.
• Broke into the AEC enterprise space and built a sustainable customer base in a new vertical.
• Achieved 500% growth in recurring revenue and 200% overall revenue growth.
• Delivered the highest lead conversion rate across regions (19%).