Description

Product & Design Advisor with 15+ years of experience helping early-stage teams and scale-ups shape product direction and define MVPs.

I work at the intersection of product thinking, UX, and hands-on design — supporting founders and small teams in turning complex ideas into clear, buildable products.

Industry field of expertise

Languages

English
Fluent
German
Conversational
Turkish
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

keyy.studio & logoyo
Founder
EDUCATION AND E-LEARNING
September 2025 - Today (9 months)
Berlin, Germany
AI-powered language development product
Founder and product designer of Logoyo, an AI-powered language development product.
Responsible for product vision, concept development, UX strategy, and early MVP definition.
Translating complex educational and AI concepts into clear, engaging, and buildable product experiences.
Applying the same early-stage product principles I advise clients on in practice.
User Experience Design User Research Konzeption Branding Product Development
Klarna
Senior Product Designer
BANKING AND INSURANCE
November 2021 - December 2024 (3 years and 1 month)
Berlin, Germany
Responsible for the Money Tab within the Klarna app, covering wallet, consumer banking, and personal finance experiences.
Designed and continuously improved end-to-end flows for budgeting, cards, and banking features.
Worked closely with product, engineering, and data teams to evolve a core product area used by millions of users.
Took ownership from early concept to delivery, balancing user needs, regulatory constraints, and business goals.
Product Development User Research Konzeption Product design User Experience Design
Delivery Hero SE
Senior Product Designer
E-COMMERCE
December 2017 - November 2021 (3 years and 11 months)
Berlin, Germany
Led the redesign of the B2C payment flow, improving consumer-facing checkout and payment experiences.
Responsible for the Fintech B2B platform where payment orchestration across markets took place.
Redesigned the entire B2B platform while maintaining continuity with existing operational needs.
Worked across multiple countries and teams, aligning complex financial systems with usable product interfaces.
User Interface Design Konzeption Usability Testing