Description

I help brands grow, position themselves and connect with their audience through strategic and creative content.

With a background in international marketing and experience working with digital projects, I specialize in creating content that is not only visually appealing, but also designed to convert. From social media management to content creation and event promotion, my goal is always the same: generate real engagement and measurable results.

I have worked with different types of projects, including social media strategy, content planning, copywriting and short-form video editing (Reels/TikTok). I also bring a strong understanding of international audiences, which allows me to adapt communication for different markets.

Industry field of expertise

Languages

Portuguese
Native or bilingual
English
Fluent
Italian
Conversational
German
Basic

Workplace preferences

Can work on-site

Düsseldorf (up to 50km)

Freelance
UGC & Event Content Creator
January 2025 - Today (1 year and 6 months)
I specialize in UGC content creation and short-form video strategy, helping brands grow their online presence through authentic and high-performing content.

As a digital creator, I have built and manage an international education platform, reaching over 1.3M monthly views and a combined audience of 100K+ followers across Instagram and TikTok.

I manage the full content process, from strategy and storytelling to filming, editing and performance analysis, focusing on engagement and conversion.

I also collaborate with brands, hotels and educational institutions, creating UGC campaigns and event content that strengthen brand presence and audience connection.

My experience includes working with language and education platforms such as Clube de Alemão and Academia de Línguas do Paraná, producing content designed to engage and grow international audiences.
UGC Content Creation Influencer Marketing Short-Form Video Production (Reels / TikTok) Content Performance & Analytics Brand Partnerships
Outsidewithgii,
Founder, Marketing Manager, and Sales Agent. Influencer de educaçao
January 2021 - Today (5 years and 6 months)
São Paulo, State of São Paulo, Brazil
As the founder of a digital education platform focused on international opportunities, I have built and scaled a brand that reached over 4 million impressions, working with content strategy, community building and audience engagement.

I developed and launched a preparatory course that impacted more than 1,000 students, combining marketing strategy, copywriting and product positioning to drive results.

I have also collaborated with 15+ educational brands and represented the project at international events such as DMEXCO, BRASA and DMWF, gaining strong experience in partnerships and event marketing.

Today, I bring this experience to help brands create content that not only looks good, but actually drives growth, engagement and conversion.
Social media Copywriting Partnerships Events Community
Aura Application Mentorship,
Marketing Manager and New Product Development Director.
January 2021 - Today (5 years and 6 months)
Brasília, Brasilia - Federal District, Brazil
As part of a fast-growing international education company, I led social media strategy and campaign execution across Instagram, TikTok and LinkedIn, contributing to a 45% year-over-year growth in audience and sales.

I coordinated over 20 marketing campaigns, using storytelling and digital funnels to improve engagement, lead generation and conversion rates.

I also worked with influencer partnerships, PR strategies and brand positioning, helping the company expand its international presence and build scalable marketing processes.

Additionally, I managed the content production and launch of digital products, including ebooks and preparatory courses, combining strategy, execution and performance analysis.
CRM Project Management Adobe Premiere Product Development Instagram Marketing