Gilbert Schwartmann

Built the marketing function from scratch for Bobcat’s German sales organization (construction equipment). Developed a digital-first strategy, relaunched the website, and implemented performance marketing and POS campaigns. Designed and managed the full sales funnel including forecasting and lead management within Salesforce/SAP integration. Delivered consistent six-figure monthly revenue with a marketing ROI of 10:1 or higher.

Led and expanded an agile 10-person international marketing team with a strong focus on growth, forecasting, and new business development. Introduced a product-led sales approach, launched ABM campaigns, and built a full-scale marketing automation setup with deep sales integration. Supported product evolution through target group research and market insights. Aligned marketing with product and sales to drive predictable pipeline growth and customer acquisition in a highly competitive SaaS environment.

Restructured and repositioned the DACH marketing team, leading to a 90% increase in leads and new business. Shifted the strategy towards industry-focused, job-to-be-done and theme-based marketing, including key events, podcasts, and social media. Rolled out Account-Based Marketing and intent-data strategies to drive expansion within existing accounts and increase conversion in target industries such as manufacturing and insurance.