Description

Analytics Engineer | GA4, GTM & BI Setup for Startups & E-Commerce

You're spending on ads but can't tell what's actually working. GA4 firing wrong events, dashboards outdated, team wasting hours on manual reports.

I fix that - reliable tracking and BI systems for startups and e-commerce teams, from GA4/GTM to Looker Studio dashboards and dbt models.

In the last 2 years:

— Full analytics setup for 6+ companies

— GA4 implemented for 10+ clients

— Saved teams 15+ hours/week on reporting

WHAT I DO

Tracking & Tag Management - GA4, GTM, Meta/Google/TikTok Ads pixels, conversions

Dashboards - Looker Studio, Metabase, ROAS/LTV/funnel KPIs

Data Pipelines - dbt models, SQL reporting, automated analysis

All GDPR-compliant, documented, with a video walkthrough.

PACKAGES

Starter - Audit & Fix: GA4/GTM audit, broken events fixed, clear action list.

Growth - Full Setup: complete tracking stack + dashboard. Teams save 10–15h/week.

Scale - Custom Models: dbt, cohort analysis, LTV, self-serve SQL dashboards.

Not sure where to start? Message me with your setup and what you're trying to measure — I'll tell you honestly what's needed.

Industry field of expertise

Languages

Arabic
Native or bilingual
English
Fluent
German
Fluent

Workplace preferences

Remote only

Primarily works remotely

Bling
Business Intelligence Analyst
BANKING AND INSURANCE
February 2025 - Today (1 year and 4 months)
Berlin, Germany
Built the entire Business Intelligence function from the ground up to support data-driven decision-making across the company

Integrated data from multiple sources (e.g. marketing platforms, financial systems, product usage data) into a centralized reporting layer
Automated data workflows to eliminate manual reporting and ensure stakeholders always had up-to-date insights

Developed tailored dashboards for the Marketing, Finance, and Product teams, enabling faster, more confident decisions across growth, revenue, and product usage metrics
Business Intelligence (BI) Strategy SQL Dashboard Meta Ads Google AdWords
heycar
Principal Business Intelligence
AUTOMOBILE
April 2022 - February 2025 (2 years and 10 months)
Berlin, Germany
- Set up tracking plan for emerging markets
- Customer journey analysis
- Build and maintain LookML models in Looker
- Build dashboards in Looker
- Work closely with different stakeholders to understand their data needs
- Looker training for stakeholders to enable self service BI
- Collaborate with Data engineering team for new sources integration
Google Analytics Google Tag Manager Segment SQL Looker
heycar
Business Intelligence Analyst
July 2021 - April 2022 (9 months)
Berlin, Germany
• Set up tracking plan for emerging markets
• Customer journey analysis
• Build and maintain LookML models in Looker
• Build dashboards in Looker
• Work closely with different stakeholders to understand their data needs
• Looker training for stakeholders to enable self service BI
• Collaborate with Data engineering team for new sources integration
Business Intelligence (BI) Strategy SQL Web Analytics Data Modeling DBT