Description

A diversely experienced Content Creator and Social Media Strategist with a love of storytelling for brands and a background in agency landscapes. My skillset varies from creative direction, content creation, paid and organic social to SM strategy, client servicing, influencer, UGC and creator campaign management. I’m now onboarding freelance projects under my business, Psychqi Studio. Services fall under the umbrella of UGC, Content Creation, Paid & Organic Social, Marketing Strategy and Personal Brand Building.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Psychqi Studio
Freelance Marketer & Founder
SOCIAL NETWORKS
October 2025 - Today (8 months)
— Founded and scaled Psychqi Studio, delivering strategic social media, personal brand and marketing solutions to founder-led and service-based businesses
— Developed cross-platform social media and brand strategies focused on authority-building, lead generation and ROI
— Built and executed omnichannel content plans across LinkedIn, Instagram, TikTok and email marketing
— Produced high-performing short-form video content, UGC campaigns and professional content shoots to build scalable content libraries
— Drove commercial growth through proposal development, pitching, upselling and networking
Content marketing Video editing Meta Ads Photography Social media
Taurus Marketing
Head of Social
PRESS AND MEDIA
November 2024 - October 2025 (11 months)
Sydney, Australia
— Executed social media strategies and built omnichannel content plan tailored towards community-building and ROI
— Hired new talent and up-skilled current team members to build an integrated PR & Social team
— Tracked and presented reports to stakeholders
— Content creation, shoot production, video editing and graphic design for clients, company and personal brand of founder
— Drove commercial impact of SM division through sales initiatives, including pitching, networking and upselling
— Launched new services including UGC campaigns, PR & Social campaigns and Content Shoots
Team management SEO Public relations Content marketing LinkedIn Marketing
Adcreators / Social Street
Senior Social Media Manager
SOCIAL NETWORKS
May 2023 - November 2024 (1 year and 6 months)
Sydney, Australia
— Led social department and oversaw paid and organic SM activities
— Managed team of videographers, designers, SM managers, content creators and interns
— Created in-depth SM and brand strategies to present and execute
— Managed client, B2B, influencer and creator relationships
— Launched strategic campaigns across multiple platforms
— Managed TikTok, Instagram, Facebook, Youtube and Pinterest platforms for 10+ accounts
— Maximised engagement, reach and social presence of all accounts and ensured KPI's were met across team
Team management Brand content Social media Communication strategy Partnerships