About Fred
Portuguese
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- Independent ProjectsArtist & Creative StrategistE-COMMERCEJanuary 2024 - January 2025 (1 year)Traveling worldwide as a tattoo artist, photographer, and creative consultant, developing multidisciplinary projects across cultures.
- IKEA Global Campaign "Sleep"Creative DirectorJanuary 2025 - May 2025 (4 months)Directed a series of videos for IKEA's worldwide social media platforms, creating innovative visual narratives around the theme of "Sleep."
- We Blog YouCreative Director & Co-FounderJanuary 2012 - January 2024 (12 years)Founded and co-led a pioneering creative communication agency working with leading Portuguese brands, companies, and public figures. Launched and taught nationwide workshops on design, photography, social media management, and communication for small businesses. 2014–2018: Managed and directed influencer marketing campaigns connecting brands and content creators across Portugal. Designed branding and websites for over 60 businesses, supporting them with communication and social media strategy. Led creative direction and content creation — from photography, video, and copywriting to full campaign strategy and event production. Illustrated and designed several bestselling books in collaboration with major publishers such as Penguin, Presença, Porto Editora, and Cultura. Developed an online learning platform with over 5,000 students enrolled in design, photography, and communication courses.
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Education
- Interactive Conferences for Education(University of Coimbra2014Interactive Conferences for Education
- Specialization in AI-Powered Content Marketing & StrategyCoursera2025Specialization in AI-Powered Content Marketing & Strategy