About Frederic
SaaS Enterprise Sales Leader | Fractional VP Sales
My hands-on experience comes from carrying quotas and helping European software companies selling complex technical products, including dev tooling and DevOps solutions to the US market. I’ve designed and implemented sales processes that consistently work in real enterprise environments.
As a fractional VP Sales, I also partner with VC firms to help their portfolio companies build repeatable sales frameworks. I’ve worked with teams across deep tech, data-heavy, AI-native, manufacturing, and sustainability sectors - where technical complexity and long sales cycles demand structure, clarity, and coaching.
As a Sales Process Architect I mostly:
- Build sales systems for complex technical products requiring alignment with engineering leadership.
- Structure qualification, forecasting, and deal advancement processes for mid to long enterprise cycles with multiple technical stakeholders.
- Create clear frameworks for top and mid-funnel execution, negotiation, and handovers to customer success and solution engineering.
- Work directly on live opportunities to pressure-test processes, refine messaging, and increase win rates.
Multilingual Coach
- French Canadian and Guatemalan, raised in Los Angeles and based in Berlin for the past decade.
- Bridge cultural and communication gaps between European teams and American buyers.
- Help technical and sales teams adapt their messaging, tone, and approach to resonate with US decision-makers.
English
Native or bilingual
Spanish
Native or bilingual
French
Fluent
German
Basic
Can work on-site
Berlin (up to 50km)
Experience
- self-employedFractional VP SalesTECHNovember 2022 - Today (3 years and 7 months)Berlin, GermanyI work with early-stage SaaS companies to build consistent revenue by aligning go-to-market strategies with scalable sales execution. This includes developing messaging frameworks, defining sales stages and qualification criteria, establishing foundational workflows, and coaching teams to operate with confidence and clarity.Client engagements include: Deltia.ai, Quix.io, Unikraft, ellie.ai, Terramate, pawaPay, Contribe.io Root Sustainability, Sybilion, Platomics, Rebaba, Viacurrent, Hoggo.io, Aisel, and eFrontiers.
- VeryGoodFounderTECHJune 2023 - Today (3 years)Berlin, GermanyVeryGood is a software product that complements my fractional work. It is designed to help early-stage sales teams establish clarity and accountability in their pipeline. We turn messy CRM data into actionable, AI-powered checklists tailored to each deal stage, allowing teams to stay focused and aligned.
- Process Clarity: Transform abstract sales stages into clear, actionable steps
- Measurement: Track performance and identify bottlenecks based on real activity
- Reinforcement: Guide reps with nudges and context-specific next steps
- Garden.ioDirector of SalesTECHNovember 2020 - October 2022 (1 year and 11 months)Berlin, Germany
- Led sales from $0 to Series A, targeting platform teams at Fortune 500s
- Designed full sales process including pipeline stages and qualification criteria
- Closed initial enterprise customers, building trust with technical buyers
- Created outbound strategy tailored for Kubernetes and CI/CD ecosystems
- Investors - Crowberry Capital, Fly Ventures, Sorenson Ventures, 468 Capital
- Outcome - Acquired post-Series A
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Education
- Bachelor of ArtsConcordia University2009BA, Political Science
- ScienceUniversité du Québec à2005Science
Certifications
- Certified Scrum Product OwnerScrum Alliance2019
- Hemsley Fraser logo Hemsley Fraser - Team Management and Leadership Skills - For Supervisors and Team LeadersHemsley Fraser2016