About Francisco
I design, build and optimize WordPress and WooCommerce systems.
From full e-commerce setups to performance improvements and workflow automation, I help businesses run more efficient and scalable websites.
I handle the full technical layer: domains, hosting, payments, SEO structure and integrations. Clean setups, no unnecessary complexity.
What makes me different
I combine graphic production and web systems. I understand how things are built, produced and delivered — not just how they look.
Typical projects
- WordPress & WooCommerce implementation
- Performance and SEO optimization
- Checkout and conversion improvements
- Workflow automation (Make, APIs)
- Technical troubleshooting when needed
Languages
Spanish · German · English
Spanish
Native or bilingual
German
Fluent
English
Conversational
Remote only
Primarily works remotely
Experience
- Linee Textildruck GmbH — Digital Production OperatorDigital Production Operator / MediengestalterPRESS AND MEDIAOctober 2015 - Today (10 years and 9 months)Fráncfort del Meno, GermanyEnd-to-end management of digital textile production, from file preparation and colour management (ICC, CMYK workflows) to final printing and quality control.Operation of industrial digital printers (Mimaki, Mutoh, MS JP4, Panthera) with focus on consistency, colour accuracy and production reliability.Process optimisation and technical troubleshooting, including PDF rasterisation workflows (Ghostscript) and production pipeline improvements.Direct coordination with clients and production team to ensure correct output and efficient workflows.
- Independent ProjectsWeb Developer & E-Commerce ImplementationE-COMMERCEMarch 2019 - Today (7 years and 4 months)I design, implement and optimize WordPress and WooCommerce systems for businesses that need reliable and scalable solutions.I handle full e-commerce setups, from domain and hosting configuration to payments, SEO structure and automation. Clean implementations, focused on performance and long-term stability.
Key work areas
- WordPress & WooCommerce implementation
- Performance and SEO optimization
- Payment and checkout setup
- Workflow automation (Make, APIs)
- Ongoing maintenance and improvements
Selected projects
- vivonatural.es — e-commerce (health & supplements)
- visiontotana.com — local optical business
- ohlert-orgelbau.de — corporate website
What makes me different
I come from industrial graphic production. I understand both the physical and digital side of a business — from design and materials to systems and workflows.
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Education
- Grafista / MaquetistaFormato Formación2010Diseño editorial y maquetación con QuarkXPress, Adobe Illustrator, Photoshop, FreeHand e InDesign.
Certifications
- AI Fluency: Framework & FoundationsAnthropic2026