Florian Wilhelm

Financially leading 15 retail stores with approximately 70 employees, ensuring overall performance aligned with the business plan including operations, people and assets management. Responsible for the full P&L and Balance Sheet, organizational structure, staff, FP&A, financial reporting (IFRS / HGB), cost controlling, accounts payables, procurement, and tax compliance. Leading of the M&A integration and its processes and employees into GEERS through all company-wide workstreams and departments within GEERS and Wessling.

Built and optimized the Finance organization for the "Digital Lead Generation Hub," transitioning it to profitability and increasing revenue from 2x in 1.5 years. Being Procura for Sonova Marketing Gmbh, managing full P&L and Balance Sheet for internal and external reporting, growing the team from 45 to 110 employees, overseeing financial operations, and leading data analytics and finance automation initiatives resulting in the reduction of manual reporting by 90%. Executed internal and external audits, implemented CLM system to reduce documentation efforts by 80%, and new travel management system reducing processing times by 80%.

Responsible for building and strengthening the company’s structures during its early growth phase. Focus areas included investor search and investor relations, as well as business modelling and business planning to prepare for the next funding round. In parallel, I managed the acquisition and servicing of the customer base, including trade fair activities, client onboarding, and operations. Additionally, I worked closely with the product development team by systematically feeding customer insights back into the development process, ensuring a market-driven and user-centric evolution of the software.