Description

Two years of Investment Banking and M&A experience at Goldman Sachs in NYC. Eight years of international experience (USA, Asia, EMEA) leading strategy & operations for the Chief Marketing Officer of Google, I help small-to-medium size businesses reframe their strategy with a holistic data-first approach optimizing for high ROI and growth.

My work extends from branding, messaging, go-to-market strategy, measurement, and more, all fitting under my expertise in product marketing! Common top level objectives of my clients include attracting more customers, entering new markets, mapping existing products, research, insights and analysis, refining messaging & branding, and increasing revenue.

Industry field of expertise

Languages

German
Native or bilingual
Spanish
Basic
Italian
Basic
French
Basic
English
Native or bilingual
Chinese
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km), Munich (up to 10km), Frankfurt am Main (up to 10km), Cologne (up to 10km)

Principal Strategist
Freelance
October 2024 - Today (1 year and 8 months)
Berlin, Germany
MEHER KAKALIA
• Internal consultant to owner, leading strategic execution cross-functionally to drive online sales and audience acceleration

ERITAGE GALLERY
• Managed the curation, artist residency, and overall strategy for quarterly exhibitions. Optimised SEO leading to page #1 ranking on Google search saving four figures per month and generating a network effect and a 50% increase in social media followers
• Right-hand to the gallery owner, consolidating 8 years of business into insights; driving increased foot-traffic and revenue growth strategies. Reimagined the business flow, marketing materials, gallery design. Led website re-design. Drove 112% increase in foot-traffic, 75% increase in revenue

Growth Strategy Change and Transformation Management Business Plan Development Communication strategy SEO
Google
Strategy & Operations Lead (internal consultant) to Chief Marketing Officer
August 2017 - June 2024 (6 years and 10 months)
• Internal consultant to Chief Marketing Officer of Google, eventually managing the EMEA region; based in San Francisco (Americas), Singapore (APAC), and then Berlin, Germany (EMEA).
• Launched Google Wallet in Germany, Switzerland, and Liechtenstein. Saw 500% increase in usage, driving 300K MAUs per month across five consecutive months, and ~25M reach with out of home and online partnerships with Eventim, PayPal, and American Express.
• Managed a broad portfolio of Consumer features across Sustainability and Maps, Commerce, Assistant, GPay and Growth Marketing. Consolidated >20 Sustainability products, for DE-wide Climate Action campaign of $XXM.
• Led strategy and xfn teams for 12 1 st of their kind partnerships in 8 countries. Drove 16.5M incremental Assistant monthly active usage, contributing >80% of global OKR. $XXM partnership deals across APAC, including Sony, Sharp, Softbank, LG U+, Flipkart, Indosat, Vodafone, Hong Kong Telecom and more. Phone Line drove >50 positive press articles, nominated for 'Tech4Good' + 'Connected Consumer' categories at Mobile World Congress 2020.
Go-to-Market (GTM) Strategy KPIs and Metric Definition and Monitoring Big Data Growth Strategy Business Plan Development
Google
Associate Product Marketing Manager, SMB Acquisitions, Solutions
June 2016 - July 2017 (1 year and 1 month)
Mountain View and Proctor Mine, Mono County, CA, USA
• Consistently grew revenue every quarter by 30+% YoY, for $30M businesses. Created a solution for a 4 year tracking issue in 3 months; then used that same solution for EMEA - eventually consolidating $6M revenue. Comprehensive GTM plan with eDM pilots with 250+% performance against control group. Tested eDM and DM creatives, ultimately creating 15 eDMs and 8 DMs with agencies in 1 year. 95% of creatives yielded positive CVR.
KPIs and Metric Definition and Monitoring Data analysis Growth Strategy Go-to-Market (GTM) Strategy SEO