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Malt Strategy
Fabiana BotaroFB

Fabiana Botaro

SENIOR MARKETING & PRODUCT CONSULTANT

€650/day
Ditzingen, DE
15+ years
Project Management
Product management
Business development
Marketing
Communication

Average response time: 1 hour

About Fabiana

I help companies accelerate growth, strengthen market positioning and successfully launch products through strategic marketing, product management and commercial excellence.

With over 15 years of international experience across Food & Nutrition, Pharmaceuticals and Industrial markets, I have led growth initiatives, product portfolio strategies and go-to-market programs across Latin America, North America and Europe.

My expertise includes:

• Strategic Marketing
• Product Management
• Go-to-Market Strategy
• Portfolio Management
• Market Intelligence
• Business Development
• Customer Insights
• Commercial Strategy
• Product Launches
• Cross-functional Leadership

Throughout my career, I have worked closely with executive leadership, sales teams, R&D and key customers to identify growth opportunities, improve business performance and deliver sustainable results.

I support companies with:

✓ Go-to-Market Planning

✓ Product Portfolio Optimization

✓ Market Analysis & Competitive Intelligence

✓ Strategic Marketing Plans

✓ International Market Expansion

✓ Business Growth Initiatives

✓ Product Launch Strategy

Fluent in English, Portuguese and Spanish, I bring a global perspective combined with strong execution capabilities to help organizations achieve measurable business outcomes.
Food and Beverage
Pharmaceuticals
Health and Wellness
Healthcare Providers
Chemicals

  • Portuguese

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Ditzingen (up to 50km)

Experience

  • Consultoria
    Independent Consultant | Product Portfolio & International Business Strategy
    January 2026 - Today (5 months)
    Ditzingen, Germany
    • Partnering with international B2B / B2C organizations to drive portfolio growth, pricing excellence, and commercial strategy across Food Ingredients, Pharma, and Industrial markets.

    • Leading business expansion and market development initiatives across LATAM, identifying growth opportunities and defining go-to-market strategies.

    • Managing strategic sourcing and supplier development projects with partners across Europe and Asia to support long-term business objectives.

    • Delivering portfolio optimization and product positioning strategies to strengthen market competitiveness and business performance.
    Project Management Product management Sourcing Marketing Communication
  • Brenntag
    Market manager
    CHEMICAL
    July 2022 - January 2026 (3 years and 6 months)
    Paulo, MA, Brazil
    • • Built and managed high-value relationships with global suppliers Europe, China, US, including sourcing, price negotiation, gross margin optimization, and inventory management.
    • • Identified emerging market trends with commercial potential and translated them into actionable business initiatives.
    • • Delivered technical and commercial support to sales and product managers, including product trainings, and application insights.
    • • Led cross-functional teams to launch innovative product campaigns, resulting in a 15% growth in sales revenue.
    • • Developed and executed comprehensive marketing strategies that increased brand visibility and market share by 3% in the Latin American Market.
    • • Conducted in-depth market analysis and competitive benchmark to identify new business opportunities and optimize marketing efforts.
    Strategic planning Marketing Business intelligence Communication Project Management
  • Ingredion
    business development manager
    July 2018 - July 2022 (4 years)
    São Paulo, Brazil
    • • Managed projects using the PBO Project-Based Organization methodology, ensuring focus, delivery, and project governance throughout all phases.
    • • -Ensured alignment between the product portfolio and segment-specific needs, executing commercial initiatives and requesting technical support when needed.
    • • Actively participated in industry organizations to monitor regulatory developments and understand their impact on the segment.
    • • Spearheaded strategic partnerships and negotiated high-value contracts, resulting in a 5% increase in annual revenue.
    • • Developed and executed comprehensive business development plans that expanded market presence and boosted client acquisition by 12%.
    Project Management Product management Marketing Communication Content marketing
Check out Fabiana's experience

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Education

  • Bachelor of Social Communication
    Pontifical Catholic University of Campinas
    2007
    Bachelor of Social Communication
  • Postgraduate Certificate in Economics –
    State University of Campinas (UNICAMP)
    2009
    Postgraduate Certificate in Economics –

Skill set

Communication
Marketing
Product management
Strategic planning
Project Management

Categories