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Eveline KoglerEK

Eveline Kogler

Senior Marketing Strategist/ Consultant

€1,200/day
Wien, AT
8-15 years

Average response time: 1 hour

About Eveline

• Passionate about transforming businesses by inspiring, empowering and engaging people through technology and by co-creating digital experiences.

• Setting up strong frameworks to ensure a consistent customer experience.

• Leading teams to grow their impact, innovate & create ambitious, sustainable results at an international scale.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Praxis Dreipappel
    Owner & Psychotherapist in training under supervision
    HEALTH AND WELLNESS
    March 2025 - Today (1 year and 5 months)
    Wiener Neustadt, Austria
    Compassionate and analytically grounded psychotherapist in training under supervision, offering individual therapy with a focus on deep-analytic and hypnosis-based approaches. At Praxis Dreipappel, I support individuals in exploring the roots of emotional patterns, developing inner stability, and reconnecting with personal resources.
    My therapeutic work integrates schema therapy, ego-state interventions, and hypnosis psychotherapy — aiming to achieve sustainable psychological change through self-awareness, emotional integration, and body–mind connection.
    Interdisciplinary collaboration clinical focus therapeutic approach psychotherapy
  • PFIZER
    Omnichannel Strategy Manager
    PHARMACEUTICALS INDUSTRY
    June 2023 - Today (3 years and 2 months)
    Wien, Austria
    As Omnichannel & Content Manager for Austria, BeLux, Ireland, Portugal and Switzerland, I am responsible for developing and implementing audience-focused strategies that connect medical, marketing, and field activities into one cohesive customer experience. My work centers on translating complex brand objectives into actionable omnichannel journeys, aligning cross-functional teams around shared audience insights, and supporting local markets in delivering impactful and compliant communication across channels.

    I specialize in audience strategy and integrated engagement planning, ensuring that every touchpoint reflects a consistent narrative and creates measurable value for healthcare professionals and patients alike. In this role, I lead Integrated Channel Planning sessions, drive data-driven content orchestration, and foster innovation through AI-assisted tools such as Copilot, ChatGPT, Firefly, and Clipchamp.

    With a strong focus on collaboration, I bridge strategic vision and operational excellence to enhance customer engagement and deliver meaningful, insight-driven results across all markets.
    Omnichannel Strategic Planning Content-Strategie Stakeholder Management Customer Experience Mapping
  • Siemens Industry Software GmbH
    Head of Marketing AT/CEE
    SOFTWARE PUBLISHING
    April 2014 - December 2017 (3 years and 9 months)
    Wien, Austria
    • Leading my team strategically and prioritize investments. Defining and reporting quantifiable results against KPIs and objectives: try, share & learn.

    • Data-driven customer profiling: Identifying business questions that have not been asked yet.

    • Building and developing of relations between our organization and politicians, governments, and other decision-makers.
    Strategic Planning Business Development Marketing Kommunikationsstrategie

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Education

  • M.Sc. in Executive Management
    SanConsult/University Vienna
    2012
  • Academic Marketing and Sales Manager
    WU Executive Academy (Vienna University of Economics and Business)
    2011
    Nominated for the “Best of Marketing” award, 2011 (Psychology focused).

Skill set (19)

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