Elke Sommerlade

Performance Marketing mit 12 Jahren Erfahrung

Moves to Berlin, Berlin, Hamburg

  • 52.517
  • 13.3888
  • Indicative rate €500 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 4h
Propose a project The project will only begin when you accept Elke's quote.

Available later

Until 01/01/2021

Propose a project The project will only begin when you accept Elke's quote.

Location and geographical scope

Berlin, Deutschland
Can work in your office at
  • Berlin and 50km around
  • Berlin and 20km around
  • Hamburg


Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
Business sector
  • Digital Agency and IT company
  • E-commerce
  • Health, Wellness & Fitness
  • Film & Audiovisual
  • Culture
+6 autres
Company size
  • 1 person
  • 2 - 10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people



  • Englisch

    Full professional proficiency

  • Deutsch

    Native or bilingual

Skills (15)

Elke in a few words

Dynamic Online Marketing Manager with 12 years of experience in Display Advertising, Paid Social, Google Ads, Business Development and Affiliate Marketing.
Motivating and positive personality, always thriving to exceed limits and keep learning. Efficient, organized, loyal and thorough worker, team player and leader. Strong communication skills and able to combine strategic and operative work.
Broad network, great negotiation skills and strong commitment.


InnoGames GmbH

Entertainment & Leisure

Senior Affiliate Manager

Hamburg, Deutschland

April 2013 - December 2016

• Evaluation of several affiliate systems and networks – implemented and established new private network for InnoGames
• Plan and realize international Affiliate Marketing activities across platforms: special affiliate offers and events
• Budget and strategy planning on a yearly, quarterly and monthly base
• Disciplinary supervision of sub team of >4


Digital Agency and IT company

Team Lead Programmatic Display & Video Advertising

Hamburg, Deutschland

February 2017 - May 2018

Leading a team of <5 employees
• Pitch, plan and realize diverse Multi Channel and Display Advertising campaigns for various clients: Programmatic Display via Demand Side Platforms (DoubleClick Bid Manager, Amazon, Active Agent), Google Display Network, Video Advertising, 3rd Party data and semantic behavioral targeting provider, Native Advertising
• Strategic Affiliate Marketing



Team Lead Performance Marketing

Berlin, Deutschland

June 2018 - September 2019

- Strategic planning and set up of full funnel campaigns on Paid Social (Facebook, Instagram) and Google Ads (Search, Display) for the series XLETIX Challenge (DE, CH), Muddy Angel Run (DACH, FR, NL, BE), Barmer Women’s Run (DE) and District Race (DE)
- Extensive campaign set up and optimization in Facebook Business Manager and Google Ads (incl. tracking, GTM, goals, audiences)
- Compiled or enhanced extensive Excel reportings to analyse performance KPIs and conclude on strategic actions
- Conception and creation of creatives (using Filmora and Photoshop) and landing pages (WordPress)
- Creating E-Mail templates and campaigns for customer up- and cross-sell
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