About Edel
I bring a unique blend of design craft, research expertise, and strategic thinking to my professional practice. I am a digital product designer with nearly a decade of industry experience. More recently, I specialised in the intersection of psychology and design by completing an intensive, one-year Master’s degree in Psychology. This deepened my understanding of how people think, decide, and behave.
My work focuses on the psychology of creativity. Specifically, how ideas emerge, how teams collaborate, and how imaginative concepts become effective, human-centred products. I bring this perspective into the design process to help teams think more clearly, challenge assumptions, and make thoughtful, evidence-informed decisions.
Go to my website to see my portfolio:
English
Native or bilingual
German
Conversational
Remote only
Primarily works remotely
Experience
- The Stepstone GroupSenior Product Designer (UX / UI)November 2022 - June 2024 (1 year and 7 months)München, Germany• Designed and tested greenfield products for the German and UK markets• Conducted user research and translated insights into product decisions• Collaborated with cross-functional teams on product strategy• Delivered UX artifacts (wireframes, user flows, prototypes, reports)• Applied Al tools to support iterative design processes· Mentored junior designers and led design workshops (e.g., design sprints, discovery workshops, divergent thinking exercises)
- CazooSenior Product Designer (UX / UI)May 2021 - September 2022 (1 year and 4 months)München, Germany• Supported the development of innovative IT systems• Designed interactive processes and documented Ul specifications• Defined digital style guides and conducted usability testing• Developed user surveys to gather requirements• Researched and visualised opportunity maps (e.g., Mental Model Skylines)
- Home Shopping Europe GmbHConsultant Digital Product DesignerDecember 2020 - May 2021 (5 months)München, Germany• Led UX / UI design from concept to production• Solved complex user problems with data-informed decisions• Collaborated in cross-functional teams to ensure usability and design consistency
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Education
- Master of Science in PsychologyUniversity of Kent, England2025British Psychological Society accredited Modules: ∙ Advanced Research Project, ∙ Research Methodology and Statistics, ∙ Personality and Social Psychology ∙ Brain and Cognition ∙ Mental Health ∙ Child Development. Dissertation Title: Fantasy versus Reality Content in Films: The Impact on Creativity Outcomes in Adults and Children. Final grade: Distinction
- Bachelor of Design with Honours in Graphic Design and Illustration.Ulster University, School of Art Belfast, Northern Ireland2016My degree taught me how to use visual communication creatively and effectively across traditional and digital media, including typography, branding, image-making, advertising and motion graphics. It emphasised strong conceptual thinking, research, professionalism and problem-solving, helping me to respond to real design challenges and develop my own creative voice. It equipped me with both practical skills and an analytical understanding of design.