About Dominik
I am a multidisciplinary Visual Designer currently based in Berlin, Germany, with over 10 years of experience working on both agency and client sides, primarily within the fashion and e-commerce sectors.
My expertise lies in branding, AI-driven art direction, and digital design, enabling me to create cohesive and impactful visual identities and content. I bring a global perspective to my work, combining creativity with strategic thinking to deliver innovative and visually compelling solutions.
If you are interested in viewing my latest commercial work, please visit
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Instagram: @dominikschefer
Tiktok: @dominikschefer
Linkedin: @dominikschefer
Are.Na: @dominikschefer
Calendly: @dominikschefer
Slack: @dominikschefer
Web: dominikschefer.com
Mail upon request
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Berlin (up to 50km)
Experience
- ZalandoFreelance Creative DesignerOctober 2024 - Today (1 year and 9 months)Content Design, Creative Direction, Design Consultancy, Branding, Art Direction, Interface Design, Generative AI, Brand Campaign
- Ververica GmbH
On Malt
Design LeadSOFTWARE PUBLISHINGJanuary 2026 - March 2026 (2 months)Berlin, GermanyWe executed the rebranding together with Michael and external partners. Starting with in-depth audits, we consolidated all elements and ultimately developed a strong and cohesive new brand identity. The process also included AI-driven components, such as AI-based deck templates and a toolkit for image generation.The visual direction combines a cyberpunk aesthetic with elements of brutalism. My main responsibility was to bring everything together, lead design iterations, and develop templates for social media and presentations. I also ensured a consistent visual language by applying the new guidelines we created collaboratively, and structured all assets in a clear and organized way. - Dominik Schefer Visual Designdominikschefer.comFILM AND AVNovember 2014 - Today (11 years and 8 months)Berlin, GermanyCREATIVE DIRECTIONART DIRECTIONCREATIVE CONSULTANCYBRANDING & IDENTITYCAMPAIGN DESIGN & DIGITAL CONTENTVISUAL PRODUCTION (AI & HUMAN)CREATIVE PROMPTINGMOTION DESIGNTYPOGRAPHYDIGITAL & GRAPHIC DESIGN
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Education
- Bachelor of ArtsAcademy of Advertising Vienna2012Bachelor of Arts - BA, Art Direction & Graphic Design