Skill set
Industry fields of expertise
Dominika in a few words
As a freelance designer and art director, I specialize in branding and packaging design with a focus on the health & wellness and consumer goods industries. With over 10 years of experience working with top creative agencies in Hamburg and Berlin, I bring a wealth of expertise from both B2B and B2C sectors.
My portfolio includes a diverse range of projects—from rebranding and corporate identity development for start-ups, mid-sized companies, and listed corporations, to packaging design relaunches for global consumer brands and medical products. I also have experience in motion graphics and spatial design, offering a holistic approach to creative solutions.
I’m available for all project phases, from strategy development to creative direction and implementation. Whether working as part of an existing creative team or leading a project, I tailor each design to meet both the brand’s objectives and the audience’s expectations, ensuring that the final outcome is both visually compelling and strategically effective.
Experience
- https://www.dominika.studio – Freelance Design StudioFreelance Art Director & DesignerDIGITAL & ITMarch 2020 - Today (5 years and 4 months)Hamburg, GermanySince establishing my freelance business in 2021, I have specialized in branding, packaging design, and creative direction, working with both start-ups and established brands across various industries, including health & wellness, consumer goods, and personal care. My work spans a variety of sectors, with a focus on B2C and B2B projects, helping clients redefine their brands, enhance their visual identity, and connect with their target audience through innovative design solutions.In this role, I manage the entire design process, from concept development to final execution, ensuring that each project aligns with strategic goals and resonates with consumers. I collaborate closely with clients to create custom design systems, brand guidelines, and packaging designs that are both visually striking and commercially successful. My approach is always holistic, combining creative flair with a deep understanding of market trends, consumer insights, and brand strategy.As a freelancer, I work independently or integrate seamlessly into existing teams, contributing to the development of branding strategies and overseeing the production of brand assets for a variety of touchpoints, including print, digital, and physical spaces.
- Davies MeyerSenior Art DirectorDIGITAL & ITApril 2017 - February 2020 (2 years and 10 months)Hamburg, GermanyResponsibilitiesConcept, design & execution of 360° campaigns and packaging design relaunchesRebranding processes & corporate identity projectsStrategic project planning & brand communicationClientsAEG Hausgeräte, Ansell, Pelican Rouge, Deli2Go
- Self-employedFreelance Designer & Art DirectorDIGITAL & ITSeptember 2016 - March 2017 (7 months)Hamburg, GermanyResponsibilitiesPackaging design & corporate communications projectsWorked with Dragon Rouge Hamburg & MPM2 MainzAgenciesDragon Rouge HamburgMPM2 MainzClientsFrosch, Vileda, and others
Recommendations
Education
- Diplom-Designerin (FH)FH Dortmund / University of Applied Sciences and Arts2010Diplom Studiengang Kommunikationsdesign
Certifications