Description

Langjährige Erfahrung in der digitalen Transformation im Marketing: Strategieberatung, Konzeption und Implementierung von MarTech und AdTech Stacks für Konzerne und KMU - Architektur, Anforderungsmanagement, Projekt-Management, Systemevaluation und Implementierungen. Plus: Mehrjährige Erfahrung als Interim-Manager für digitale Marketing-Teams

Languages

German
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

München (up to 50km)

Selbständig
Data Driven Marketing Consultant, Project Lead and Interim Manager
July 2009 - Today (17 years)
Germany
Data Driven Marketing Strategy and Tactics Consultant Focus on Performance-based Online Customer Acquisition, Customer Journey and Data Driven Marketing Management Marketing Teams Certified Scrum Master Projects:
- Interim Management Marketing Automation Team (Telco)
- Project Management DSP and DAM evaluation and implementation (Retail)
- New Work - Tools and efficient working techniques (Automotive)
- Program Lead Data Driven Marketing (Automotive) - 14 Projects, agile program Setup
- New Work Technology Architecture, Implementation and Operating Model - Jira, Confluence, Microsoft 365 (Publisher, Agency, Consultancy)
- Evaluation and Implementation Marketing Technology (Martech) Stacks: Adserver, DMP, DSP, CDP, DCO, Campaign Optimization RTB and DSP, Attribution, Media Mix Modeling
- Operation Model Implementation Data Driven Marketing
- Integration of MarTech systems into existing system architecture
- Optimization CpX for Ecommerce Companies
- Social Media Strategy and Implementation Consultancy
AUDIENCE COMMUNICATION GmbH
Systemadministrator
January 2012 - Today (14 years and 6 months)
83607 Holzkirchen, Germany
Future Marketing GmbH
Associated Partner
February 2016 - Today (10 years and 5 months)
Germany
Projects:
- Marketing Technology (MarTech) Stack review, concept and architecture, and implementation (Telecommunication, Transport Company, Finance, Automotive)
- Evaluate and prepare C-Level decision for all kind of MarTech systems: CRM, CDP; Campaign Management Tools, DMP, DSP, Adserver, BI and AI Tools, Dashboard Tools (several industries)
- Concept, evaluation and implementation customer data platform (CDP) (Telecommunication)
- Concept data strategy and preparation GDPR (Telecommunication, Transport Company)
- Concept Marketing Operating Model (Telecommunication)
- Concept Attribution and Media Mix Modelling Systems (Telecommunication, Transport company, Bank)