- Alehins.comCommunications ConsultantDIGITAL & ITJanuary 2019 - Today (6 years and 5 months)Berlin, Germanywww.alehins.comPractical support and corporate communications consulting in team and project management assignments:• Designs communications strategy for managing stakeholder relations, crisis, and change.• Produces and manages customer content providing SEO-optimised text drafting, editing, and planning.• Develops public affairs analysis to inform customer public affairs strategy and issue management.
- Nordic Investment BankSenior Communications SpecialistBANKING & INSURANCEJanuary 2005 - June 2018 (13 years and 5 months)Helsinki, FinlandResponsibility for outreach to stakeholders, researching, drafting and implementing the multifaceted communications plans, promoting NIB’s sustainable growth agenda and generating positive coverage around the financed projects in earned and owned media:• Managed, created, and executed the delivery of digital communications channels: website, newsletter, and social media accounts. Owned digital communications strategy, development and innovation.• Provided support to the organisation’s leadership in delivering external communications through organising and fol-lowing up on interviews and media inquiries, authoring media contributions, developing case Q&As and media kits.• In charge of projects focused on developing and releasing digital content: managing procurement budget and super-vision of contractor services, defining project goals, specification, and selection criteria for external contractors.• Managed and supervised cross-functional project teams in implementing website and newsletter renewals, including the architecture, functionality, content and design.• Improved user experience on the website and implemented backend solutions to increase editors’ work efficiency. Sent out more than 70 newsletters, produced over 100 case articles and interviews, at least 300 press releases and news. Developed disclosure and public information policies, establishing transparency, confidentiality and quality cri-teria for the organisation’s corporate communications.
- Alehins.comCommunications ConsultantDIGITAL & ITJanuary 2019 - Today (6 years and 5 months)Berlin, GermanyPractical support and corporate communications consulting in team and project management assignments:• Designs communications strategy for managing stakeholder relations, crisis, and change.• Produces and manages customer content providing SEO-optimised text drafting, editing, and planning.• Develops public affairs analysis to inform customer public affairs strategy and issue management.
- MBA Communications and Public AffairsQuadriga University of Applied Sciences2019Master of Business Administration in Communications and Public Affairs Leadership: • Steering Communication & Strategic Planning: Strategic communications action plan for resolving a crisis situation (paper) • Representation of Interests & Public Affairs in Germany and the European Union: Digital PA strategy outline for an international organisation (paper) • Communications, stakeholder relations, digital communication: Analysis of symmetric communications in an organisation’s practices (paper); Content analysis of specific hashtag bearing messages in social media (paper); Social media impact on journalists’ work and self-perception (paper) • Political theories, the functioning of legislation at national and EU level. • Marketing & Brand Management: Marketing as a concept and reality in an organisation (paper) • Organisation Design & Governance: Performance management in public relations (paper); Artificial Intelligence in the management of information and knowledge (paper) • Master Thesis: “Impact of political communication on selecting escape routes for financial services from the City after Brexit”
- MBARiga Business School2006Master Thesis: "Development of Marketing Strategies for the International Financial Institution."
- BASt. Petersburg State University1992Nordic languages and English