Deniz Richers, Marketing Strategist/Director & Brand Architect

Location: Berlin, Germany

Can work on-site at your office in

and around Berlin (up to 50km)

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Brand Manager

Agatha Frydrych

Backend Java Software Engineer

Baptiste Duhen

Fullstack developer

Amed Hamou

Senior Lead Developer

Audrey Champion

Web developer

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Touching hearts with numbers and stories

With a positive mindset and over a decade of experience in international digital marketing projects, I specialize in brand and campaign management, media planning, social media, content creation, and brand building. I have expertise in combining creativity, strategy, and data to enhance growth and engagement across agencies, startups, SMEs, and corporate projects.

meingrünstrom
Head of Marketing
ENERGY & UTILITIES
October 2024 - April 2025 (6 months)
Key Achievement: Led the complete brand development and go-to-market strategy for an innovative energy company in its pre-launch phase.
Developed and implemented comprehensive brand strategy for market entry
Established brand identity, positioning, and corporate design across all touchpoints
Created integrated B2B/B2C communication strategy and brand voice
Designed and executed trade show communication materials
Developed marketing and sales collateral to support market launch
Orchestrated all marketing and communication initiatives for market entry
Managed strategic and operational marketing direction during crucial pre-launch phase
Deniz Richers Marketing
Marketing Consultant & Strategist, Interim Account Direction, Business Development
August 2014 - Today (10 years and 11 months)
Key Achievement: Co-led digital marketing projects, increasing client engagement by 40%.
Developed and optimized multi-channel campaigns for clients such as MEYER BURGER, EDEKA, TELEKOM.
Streamlined marketing processes, improving efficiency by 30% through MarTech solutions.
Meyer Burger
Senior Marketing Manager
ENERGY & UTILITIES
April 2021 - August 2023 (2 years and 4 months)
Key Achievement: Drove brand awareness by 50% in the solar sector through strategic initiatives.
Managed international campaigns, generating a 25% increase in leads and acquiring 100+ partners.
Oversaw web and app development, enhancing user engagement by 35%.

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Media Management Specialist
Media School Hamburg-Wandsbek
2011
Program Overview This comprehensive three-year vocational training program in audiovisual media business management equips students with media production and business administration expertise. It combines essential commercial knowledge with practical insights into film, television, radio, and digital media production. Theoretical Curriculum 1. Media Project Management: Planning, budgeting, and executing audiovisual productions. 2. Business Administration: Covering accounting, controlling, and business operations for media companies. 3. Rights & Licensing: Understanding copyright law, contract management, and media licensing. 4. Media Marketing: Developing campaign planning, audience analysis, and promotion strategies. 5. Production Organization: Coordinating technical equipment, talent, and production logistics. 6. Distribution & Sales: Monetizing audiovisual content and exploring distribution channels. Agency-Based Practical Training The program includes a hands-on component, providing extensive experience in a digital agency environment, which features: 1. Client Services: Managing client relationships, gathering requirements, and enhancing presentation skills. 2. Production Cost Management: Creating and managing budgets for media productions, digital products, and development projects. 3. Digital Product Development: Gaining exposure to software and app development processes. 4. UX/UI Design: Understanding user experience principles and the fundamentals of interface design. 5. Concept Development: Creating strategic briefs and conceptual frameworks for media projects. 6. Project Management: Coordinating cross-functional teams, planning resources, and managing timelines. 7. Media Production Workflow: Engaging in all production phases, from pre-production to post-production. Industry Positioning Graduates serve as essential liaisons among creative, technical, and commercial departments in various fields, including: - Digital agencies with media production capabilities - Interactive media development studios - Film and television production companies - Multimedia marketing agencies - Software development firms focused on media The program prepares students for diverse and dynamic career paths in the audiovisual media landscape.