About Dejla
With a proven track record of delivering impactful marketing strategies and driving year-over-year growth in new business potential through effective lead generation, I am a marketing leader with broad expertise across various industries.
My approach combines a visionary mindset, solution-oriented thinking, and a knack for generating innovative ideas that capture attention and drive results.
I help businesses accelerate growth through tailored marketing strategies, optimized budget allocation, and scalable marketing team development.
As a marketing leader and consultant, I am dedicated to driving growth, building strong customer relationships, and fostering business success through strategic marketing initiatives. I am eager to leverage my expertise and contribute to the continued growth and success of forward-thinking organizations and clients worldwide.
German
Native or bilingual
Bosnian
Native or bilingual
English
Fluent
Spanish
Conversational
Polish
Basic
Can work on-site
München (up to 50km)
Experience
- DN Solutions Europe GmbH,Head of Marketing EuropeJuly 2024 - Today (1 year and 11 months)Munich, Germany• Establish and execute comprehensive on- and offline marketing strategies tailored for the European market.• Develop and manage annual action plans and marketing budgets to achieve business objectives.• Build and lead a high-performing marketing team, fostering collaboration and innovation.• Drive effective cooperation with diverse internal and external stakeholders to ensure alignment and project success.• Manage press relations, ensuring consistent and impactful brand representation in key media outlets.• Plan and execute events to strengthen brand presence and drive customer engagement.• Oversee agency partnerships, setting up structured processes for efficient and impactful collaboration.
- Edenred Deutschland GmbH,Head of Marketing I 14 FTE (B2B)January 2021 - June 2024 (3 years and 5 months)Innungskrankenkasse Brandenburg und Berlin, Potsdam, BB, Germany• Digital Marketing Team + Graphic & Brand Team + PR & Comm Team• Manage all external communication, including public relations, customer/user communication, incident management, and special project communications, alongside digital marketing and events.• Oversee team brand strategy and execution, ensuring alignment with corporate identity.• Direct annual budget planning and allocate resources across channels to achieve performance goals.• Drive +10% year-over-year lead growth and increase online sales for both clients and users.
- Edenred Deutschland GmbHTeamlead DigitalMarketing -Lead Generation I 5FTE (B2B)April 2020 - Today (6 years and 2 months)• Lead marketing and strategy initiatives to meet global financial objectives.• Direct execution of market strategy, customer activation, and sales/channel optimization projects.• Drive continuous improvement processes to enhance business outcomes.• Mentor and develop team members, fostering a collaborative and high-performance culture.• Collaborate with executive leadership to craft marketing strategies aligned with organizational goals.• Optimize website performance through SEO/SEA initiatives to boost relevant traffic.• Design and implement integrated online and offline marketing strategies.• Analyze competitive landscapes and monitor industry trends to inform strategic decisions.• Ensure innovative and efficient communication among stakeholders to align projects and drive success.• Conception, optimization and support of online and offline marketing strategy• Localized knowledge of industry trends and competitive analyses• Ensuring an effective, efficient and innovative communication between the individual key stakeholders
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Education
- Ph. D. Candidate at the Chair of MarketingBRANDENBURG UNIVERSITY OF TECHNOLOGY2025Ph. D. Candidate at the Chair of Marketing
- Master of Science International Business AdministrationEUROPEAN UNIVERSITY VIADRINA2015Master of Science International Business Administration